Digital Marketing and Demand Generation Specialist

ifm efector; City of Monash; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Annual leave loading 17.5%

Hybrid work available (2 days WFH)

Monthly bonus opportunity

Birthday leave

On-site parking Mulgrave

Job summary

ifm efector is seeking a Digital Marketing and Demand Generation Specialist to lead integrated digital campaigns and customer journeys in Australia. You will shape strategy, execute across email, CRM, landing pages and LinkedIn, and work with Sales and Product Management to translate priorities into effective campaigns.

The role emphasizes analytics, reporting and optimization to improve engagement and lead quality, with a hybrid work model and collaboration with global teams.

Qualifications

• At least five years’ experience in digital marketing, demand generation, CRM marketing or marketing automation.
• Hands-on experience using Salesforce Marketing Cloud or a similar marketing automation platform (Strongly Preferred)
• Experience building customer journeys, audience segments, lead-nurture activity and automated workflows.
• Strong email marketing, campaign execution and performance optimisation capability.
• Experience using analytics and reporting to improve customer engagement, lead quality and marketing effectiveness.
• B2B marketing experience, with the ability to manage multiple priorities independently.
• Strong stakeholder and project-management skills.

Responsibilities

• Develop integrated digital campaigns that build customer engagement and generate qualified demand.
• Plan campaign activity across email, CRM, landing pages, LinkedIn and other digital channels.
• Build targeted audiences, automated workflows and customer journeys using Salesforce and Salesforce Marketing Cloud.
• Manage email campaigns from audience selection and build through to testing, deployment and optimisation.
• Work with Sales and Product Management to translate market priorities into effective campaigns.
• Monitor campaign, website and channel performance and turn the data into practical recommendations.
• Support lead management, segmentation, personalisation, SEO and paid digital activity.
• Coordinate campaign inputs and timelines with local stakeholders, global teams and agency partners.
• Maintain accurate campaign data, reporting, processes and documentation.

Skills

Digital marketing

Demand generation

CRM marketing

Marketing automation

Campaign management

Analytics & reporting

Stakeholder management

Project management

B2B marketing

Audience segmentation

Tools

Salesforce Marketing Cloud

LinkedIn Campaign Manager

Google Analytics

SEO

Paid search

Ahrefs

Content management systems

Job description

Digital Marketing and Demand Generation Specialist

Take ownership of digital campaigns, customer journeys and demand generation for a global leader in industrial automation.

About the Opportunity

We’re looking for an experienced digital marketer to strengthen our demand generation and digital marketing capability in Australia.

The role would suit someone who enjoys both the strategic and practical sides of digital marketing. You’ll have the opportunity to shape campaigns and customer journeys, while remaining closely involved in the systems, content, coordination and analysis required to deliver them successfully.

What You’ll Be Doing

Developing and delivering integrated digital campaigns that build customer engagement and generate qualified demand.

Planning campaign activity across email, CRM, landing pages, LinkedIn and other digital channels.

Building targeted audiences, automated workflows and customer journeys using Salesforce and Salesforce Marketing Cloud.

Managing email campaigns from audience selection and build through to testing, deployment and optimisation.

Working with Sales and Product Management to translate market priorities into effective campaigns.

Monitoring campaign, website and channel performance and turning the data into practical recommendations.

Supporting lead management, segmentation, personalisation, SEO and paid digital activity.

Coordinating campaign inputs and timelines with local stakeholders, global teams and agency partners.

Maintaining accurate campaign data, reporting, processes and documentation.

What We’re Looking For

At least five years’ experience in digital marketing, demand generation, CRM marketing or marketing automation.

Hands-on experience using Salesforce Marketing Cloud or a similar marketing automation platform (Strongly Preferred)

Experience building customer journeys, audience segments, lead-nurture activity and automated workflows.

Strong email marketing, campaign execution and performance optimisation capability.

Experience using analytics and reporting to improve customer engagement, lead quality and marketing effectiveness.

B2B marketing experience, with the ability to manage multiple priorities independently.

Strong stakeholder and project-management skills.

A practical, commercially minded approach with strong attention to detail.

Confidence working with both technical and non-technical stakeholders.

Experience in industrial automation, manufacturing, engineering or another technical B2B environment would be highly regarded. Experience with LinkedIn Campaign Manager, Google Analytics, SEO, paid search, Ahrefs or website content management would also be advantageous.

Why You’ll Love Working Here

Take meaningful ownership of digital capability within the Australian marketing team.

Work across varied industries, applications and integrated marketing programs.

Collaborate with local commercial teams and international marketing specialists.

Join a close-knit, down-to-earth team where people share their knowledge, help one another and care about delivering quality work.

17.5% annual leave loading.

Hybrid work available (2 days WFH)

Monthly bonus opportunity

Birthday leave, with one additional day off during your birthday month.

Modern office facilities with on-site parking in Mulgrave.

More About ifm

First a passion, then an idea transformed into success. When it comes to pioneering automation and digitalisation technology, the ifm group is an ideal partner. Since its foundation in 1969, ifm has developed, produced and sold sensors, controllers, software and systems for industrial automation and SAP-based solutions for supply chain management and shop floor integration worldwide.

Today, the second-generation family-run ifm group has more than 9,000 employees and is one of the worldwide market leaders. The group combines the international reach and innovative strength of a global organisation with the flexibility and close customer relationships of a medium-sized company.

ifm efector pty ltd is committed to providing equal employment opportunities to all individuals.

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