Head of Digital

seek.com.au; Waterloo; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Generous discount

Training and development

Job summary

Unknown Brand in Australia is seeking a Head of Digital to own and trade our growing online business. You will drive online revenue across .com, marketplaces, and dropship channels with a hands-on, data-driven approach.

You will lead digital marketing, CRM, paid media, and organic strategies to acquire and retain customers, while optimizing budgets, KPIs, and ROI. Collaboration across teams and mentoring the digital team are key aspects of the role.

Qualifications

• Analytical mindset with ability to translate data into actionable revenue decisions.
• Experience managing omni-channel online retail and marketplaces is a plus.
• Strong communication skills and ability to lead cross-functional teams.
• Proven track record in driving online revenue and conversion optimization.
• Experience with Shopify, Klaviyo, GA4, Google Ads and Meta Business Manager is advantageous.

Responsibilities

• Own daily online trading to drive revenue across .com, marketplace, and dropship channels.
• Analyse performance data and build actionable insights to inform trading decisions.
• Lead end-to-end digital marketing strategy including Paid, CRM, affiliates and organic.
• Manage online budgets and KPIs, ensuring ROI targets are met.
• Optimize website performance, conversion rate, and retention.
• Implement data-driven strategies to grow online revenue.
• Lead the Customer Service team to ensure a seamless experience.
• Monitor trends and competitor activity to stay ahead.
• Collaborate across teams to enhance the digital customer experience.
• Mentor the digital team and foster creativity and efficiency.

Skills

Analytical mindset

Data-driven decision making

Strategic thinking

Digital marketing

E-commerce trading

Communication skills

Leadership

Tools

Shopify

Klaviyo

GA4

Google Ads

Meta Business Manager

Job description

An exciting opportunity has just opened up with one of Australia’s most recognisable fashion brands!

We're on the lookout for a Head of Digital to own and trade our online business. This is a commercial, hands-on-the-numbers role: Your core mission is to drive online revenue through sharp trading and effective digital marketing, extracting every available dollar from our .com, marketplace and dropship channels, every single day.

You’ll pair sharp analytical instincts with strong execution — turning data into decisions, and decisions into sales.

The role you will play…

Own daily online trading. Driving revenue, conversion and every available dollar across our .com, marketplace and dropship channels

Highly analytical: not only analyse performance data, but build actionable insights that directly drive trading and revenue decisions

Own the digital marketing strategy end-to-end. Paid, CRM, affiliates and organic, all to drive traffic, acquisition and retention

Deliver online budgets and KPIs across digital initiatives and agreed ROI targets

Optimise website performance, conversion rate and customer retention

Implement data-driven strategies to drive online revenue growth

Lead the Customer Service team, ensuring a seamless end-to-end customer experience

Monitor trends, consumer behaviour and competitor activity to stay ahead

Collaborate across teams to enhance the digital experience for our customers

Manage and mentor the digital team, fostering a culture of creativity and efficiency

About you…

You are highly analytical. Comfortable not just analysing data, but building actionable insights from it

You have clear and concise communication skills

You are results focused with proven strategies to increase online sales

You are a gun troubleshooter with exceptional attention to detail and can work in a fast-paced, evolving environment

Experience within a multi-branded, omni-channel retail business is highly regarded

Experience with drop shipping and marketplace is highly regarded

Good to have: Experience with Shopify, Klaviyo, GA4, Google Ads and Meta Business Manager

What we offer

The opportunity to shape the digital future of a genuinely iconic Australian brand

End-to-end ownership of a growing online business, with the autonomy to trade it your way

Real influence at a senior level

Generous Discount - spoil yourself and your immediate family

Training and Development - we want you to grow and get the most out of your role!

And more!

Ready?

If you're a digital and ecommerce professional looking for your next challenge, and you want a business you can genuinely own, trade and put your stamp on, we'd love to hear from you!