Digital Insights Analyst

Royal Automobile Association; Adelaide; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program

Discounts on RAA products

Flexible work arrangements

Training & Study support

Wellbeing facilities and Corporate健康

Job summary

Royal Automobile Association (RAA) in Adelaide seeks a Digital Insights Analyst to transform digital marketing and product analytics into actionable insights. You will drive how members interact with digital channels and products, lead an AI-enabled BI capability using Claude, and report to the Digital Insights Manager within Marketing Membership & Community.

The role requires 3+ years in analytics, strong GA4 skills, SQL (BigQuery), and experience with Looker Studio or similar tools.

Qualifications

• 3+ years in digital/marketing/product analytics
• Proficiency in Google Analytics 4 and data platforms (Amplitude/PostHog/Mixpanel)
• SQL skills (BigQuery preferred) and reporting/visualisation (Looker Studio)
• Experience using large language model tools for data analysis and reporting
• Strong data storytelling and communication to non-technical stakeholders
• Knowledge of Australian Privacy Principles and A/B testing basics
• Certifications in GA4 or product analytics and AI/LLM tools are a plus (desirable)

Responsibilities

• Turn analytics into clear, actionable insights for business stakeholders
• Measure and evaluate digital marketing campaigns and product analytics
• Lead AI-enabled BI initiatives using Claude for trusted stakeholder insights
• Collaborate with marketing and product teams to improve digital channels and products

Skills

Digital analytics

SQL

Data storytelling

Stakeholder management

AI/LLM tools

Communication

Privacy principles

Tools

Google Analytics 4

Amplitude

PostHog

Mixpanel

Looker Studio

Google BigQuery

Claude

Job description

Current Vacancies

Adelaide • ID: 3276-465 • Full-Time/Regular

• Full-time permanent position with hybrid working – 3 days in office
• Help shape RAA's AI-enabled approach to digital insights
• Turn RAA's digital data into insights that drive decisions

Challenge yourself and make a difference – it all starts here. We're looking for a Digital Insights Analyst who is a subject matter expert in analytics and reporting, can manage and interpret data, explain it to non-technical business teams in order to drive commercial outcomes, and has the personal acumen to manage expectations in a fast-paced environment.

The Role

Reporting to the Digital Insights Manager as part of our Marketing Membership & Community team, you'll turn RAA's digital marketing and product analytics into clear, actionable insights. You'll work out what drives people to our website, evaluate and measure our digital marketing campaigns and their reach, and make recommendations to improve how members interact with our digital channels and products. You'll also lead the growth of our AI-enabled business intelligence capability, using Claude so stakeholders can access trusted insights for themselves.

About You

You will be a confident communicator and curious problem-solver who enjoys turning data into decisions. We are also looking for:

• Minimum 3 years’ experience in a digital, marketing or product analytics role, working autonomously and delivering insights to marketing and/or digital product stakeholders
• Advanced working knowledge of Google Analytics 4, and experience with a product analytics platform such as Amplitude, PostHog or Mixpanel
• Working SQL skills, ideally in Google BigQuery, and experience with reporting and visualisation tools such as Looker Studio
• Hands-on experience using large language model tools (Claude preferred) for data analysis and reporting, including prompt design and validating outputs
• Excellent written and verbal communication skills, including data storytelling, and the ability to train and coach non-technical users
• Understanding of the Australian Privacy Principles and of experimentation and A/B testing principles
• Good stakeholder management, organisation and time management skills to manage several projects at once
• Desirable: Google Analytics 4 or product analytics certification, formal training in AI and large language model tools, and an understanding of RAA's business

About us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don't just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We're one of SA's most trusted brands and largest employers. We're on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

We believe in rewarding our people for the work they do. As part of the RAA team, you'll enjoy:

• Free RAA premium road service
• Access to our RAA Rewards Program
• Generous discounts on all RAA products
• Flexible work arrangements
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan