Digital Growth Lead: Fundraising & Web Strategy (Remote)

Pepsico Inc.; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work environment

Salary packaging (nonprofit)

Job summary

The Garvan Institute of Medical Research seeks a Digital Marketing Lead to own its digital presence, oversee the website and channels, and support fundraising campaigns. You will drive strategy, collaborate with researchers, developers and senior stakeholders, and lead a small team in a hybrid Australian setting.

This role emphasizes digital reporting, stakeholder management, and delivering meaningful outcomes for fundraising objectives in a dynamic nonprofit environment.

Qualifications

• Strong digital marketing experience across strategy, websites, email, and campaign delivery.
• Experience developing and implementing multi-channel digital campaigns.
• Foundational HTML knowledge and understanding of digital technologies, website platforms, and web development concepts.
• Experience working with developers and technical specialists.
• Strong stakeholder engagement and relationship management skills.
• Demonstrated people leadership experience.
• Excellent project management skills and the ability to manage multiple priorities.
• Website management experience and familiarity with CMS and digital reporting tools.

Responsibilities

• Leading and optimising the organisation's digital channels, including website, email marketing, and digital campaigns.
• Managing and enhancing the website, ensuring an effective and user-focused experience.
• Partnering with fundraising and communications teams to support acquisition, engagement, retention, and fundraising objectives.
• Providing strategic digital recommendations and identifying opportunities for continuous improvement.
• Working closely with developers and technical partners to implement website enhancements and digital solutions.
• Leading campaign delivery across multiple digital channels and supporting digital fundraising initiatives.
• Monitoring, analysing, and reporting on digital performance and translating insights into actionable recommendations.
• Managing two direct reports and supporting their development and success.
• Coordinating multiple projects and competing priorities across a wide range of stakeholders.

Skills

Digital marketing strategy

Website management

Email campaigns

Campaign delivery

Stakeholder engagement

Tools

Google Analytics 4

Content Management Systems

Job description

The Garvan Institute of Medical Research seeks a Digital Marketing Lead to own its digital presence, oversee the website and channels, and support fundraising campaigns. You will drive strategy, collaborate with researchers, developers and senior stakeholders, and lead a small team in a hybrid Australian setting.

This role emphasizes digital reporting, stakeholder management, and delivering meaningful outcomes for fundraising objectives in a dynamic nonprofit environment.