Digital Campaign Lead, Not-for-Profit (Remote)

Gwa Group; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

12-month contract

Hybrid working (3 days in office)

Nonprofit salary packaging

Job summary

Garvan Institute of Medical Research seeks a Digital Marketing Lead to own the organisation's digital presence, including the website and campaigns, and to guide digital activity across fundraising programs.

Reporting to the Head of Marketing and Communications, you will lead a small team, collaborate with researchers and developers, and apply analytics to deliver user-centered digital solutions that support fundraising outcomes and organisational objectives.

Qualifications

• Strong digital marketing experience across strategy, websites, email, and campaigns.
• Experience developing multi-channel digital campaigns.
• Foundational HTML knowledge and understanding of web development concepts.
• Experience working with developers and technical specialists.
• Strong stakeholder engagement and relationship management skills.
• Demonstrated people leadership experience.
• Excellent project management and ability to manage multiple priorities.
• Website management experience with CMS.
• Proficient in digital reporting and analytics tools such as GA4.

Responsibilities

• Lead and optimise the organisation's digital channels, including website, email marketing, and digital campaigns.
• Manage and enhance the website for an effective user experience.
• Partner with fundraising and communications to support acquisition, engagement, retention, and fundraising objectives.
• Provide strategic digital recommendations and identify opportunities for improvement.
• Collaborate with developers and technical partners on website enhancements.
• Lead campaign delivery across multiple digital channels and digital fundraising initiatives.
• Monitor, analyse, and report on digital performance and translate insights into actions.
• Manage two direct reports and support their development.

Skills

Digital marketing strategy

Website management

Campaign delivery

HTML knowledge

Web development collaboration

Stakeholder engagement

People leadership

Project management

Analytics & reporting

Google Analytics 4

Tools

Google Analytics 4

CMS platforms

Job description

Garvan Institute of Medical Research seeks a Digital Marketing Lead to own the organisation's digital presence, including the website and campaigns, and to guide digital activity across fundraising programs.

Reporting to the Head of Marketing and Communications, you will lead a small team, collaborate with researchers and developers, and apply analytics to deliver user-centered digital solutions that support fundraising outcomes and organisational objectives.