Digital Marketing Lead

Beaumont People; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid working environment

12-month contract

Nonprofit salary packaging

Job summary

The Garvan Institute of Medical Research is seeking a strategic Digital Marketing Lead to own the organisation’s digital presence, oversee the website and digital channels, and support digital activity across fundraising campaigns run by the Garvan Research Foundation.

Reporting to the Head of Marketing and Communications, you will lead campaigns, work with researchers and developers, translate business needs into digital solutions, and guide two direct reports in a collaborative, not-for-profit

Qualifications

• Strong digital marketing experience across strategy, websites, email, and campaign delivery.
• Experience developing and implementing multi-channel digital campaigns.
• A sound understanding of digital technologies, website platforms, and web development concepts, including foundational HTML knowledge.
• Experience working with developers and technical specialists.
• Strong stakeholder engagement and relationship management skills.
• Demonstrated people leadership experience.
• Excellent project management skills and the ability to manage multiple priorities.
• Website management experience and familiarity with content management systems.
• Experience using digital reporting and analytics tools such as Google Analytics 4.
• Experience within fundraising, not-for-profit environments, or an interest in medical research will be highly regarded.

Responsibilities

• Leading and optimising the organisation's digital channels, including website, email marketing, and digital campaigns.
• Managing and enhancing the website, ensuring an effective and user-focused experience.
• Partnering with fundraising and communications teams to support acquisition, engagement, retention, and fundraising objectives.
• Providing strategic digital recommendations and identifying opportunities for continuous improvement.
• Working closely with developers and technical partners to implement website enhancements and digital solutions.
• Leading campaign delivery across multiple digital channels and supporting digital fundraising initiatives.
• Monitoring, analysing, and reporting on digital performance and translating insights into actionable recommendations.
• Managing two direct reports and supporting their development and success.
• Coordinating multiple projects and competing priorities across a wide range of stakeholders.

Skills

Digital marketing strategy

Website management

Email marketing

Campaign delivery

Multi-channel campaigns

Analytics and reporting

Stakeholder engagement

People leadership

Project management

HTML basics

Tools

Google Analytics 4

Content Management Systems

Job description

The organisation

The Garvan Institute of Medical Research brings together leading scientists and clinicians to advance understanding of diseases including cancer, immune conditions, and genetic disorders. The Garvan Research Foundation is the fundraising and marketing arm of the Institute, generating vital support for research and scientific discovery.

The role

Reporting to the Head of Marketing and Communications, the Digital Marketing Lead is responsible for leading the organisation's digital presence, overseeing its website and digital channels, and supporting digital activity across multiple fundraising campaigns running concurrently throughout the Foundation.

This is a broad and varied role that combines strategic thinking, stakeholder engagement, people leadership and technical understanding. You will function as the organisation's digital subject matter expert, collaborating closely with fundraising teams, researchers, developers, and senior stakeholders to drive digital best practice and deliver meaningful outcomes.

This is an opportunity to step into a pivotal role at a time when digital engagement continues to play an increasingly important role in supporting fundraising outcomes and organisational objectives.

About you

You are a collaborative and adaptable digital marketing professional who enjoys balancing strategic direction with direct delivery. You can confidently navigate complex stakeholder environments and have a proven ability to translate business needs into effective digital solutions.

To be successful, you will bring:

• Strong digital marketing experience across strategy, websites, email, and campaign delivery
• Experience developing and implementing multi-channel digital campaigns
• A sound understanding of digital technologies, website platforms, and web development concepts, including foundational HTML knowledge
• Experience working with developers and technical specialists
• Strong stakeholder engagement and relationship management skills
• Demonstrated people leadership experience
• Excellent project management skills and the ability to manage multiple priorities simultaneously
• Strong analytical and problem-solving capability
• Website management experience and familiarity with content management systems
• Experience using digital reporting and analytics tools such as Google Analytics 4

Experience within fundraising, not-for-profit environments, or an interest in medical research will be highly regarded.

Key responsibilities

• Leading and optimising the organisation's digital channels, including website, email marketing, and digital campaigns
• Managing and enhancing the website, ensuring an effective and user-focused experience
• Partnering with fundraising and communications teams to support acquisition, engagement, retention, and fundraising objectives
• Providing strategic digital recommendations and identifying opportunities for continuous improvement
• Working closely with developers and technical partners to implement website enhancements and digital solutions
• Leading campaign delivery across multiple digital channels and supporting digital fundraising initiatives.
• Monitoring, analysing, and reporting on digital performance and translating insights into actionable recommendations.
• Managing two direct reports and supporting their development and success
• Coordinating multiple projects and competing priorities across a wide range of stakeholders

What's on offer

• 12-month contract opportunity
• Hybrid working environment (three days per week in the office)
• Opportunity to lead digital strategy and capability in a collaborative team environment with supportive leadership.
• Access to nonprofit salary packaging

At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate based on race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.