Digital Strategy Lead (Hybrid) for Fundraising Growth

Randstad NV; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work arrangement

Nonprofit salary packaging

Job summary

The Garvan Institute of Medical Research is seeking a Digital Marketing Lead to own and optimise the organisation's digital presence across website, email, and campaigns. You will collaborate with fundraising teams, researchers, and senior stakeholders to drive digital best practices and deliver meaningful outcomes.

Reporting to the Head of Marketing and Communications, you will lead a small team, translate business needs into digital solutions, and manage multiple campaigns in a charity

Qualifications

• Strong digital marketing experience across strategy, websites, email, and campaign delivery.
• Experience developing and implementing multi-channel digital campaigns.
• Understanding of digital technologies, website platforms, and HTML basics.
• Experience working with developers and technical specialists.
• Strong stakeholder engagement and relationship management skills.
• Demonstrated people leadership experience.
• Excellent project management skills with multiple priorities.
• Strong analytical and problem-solving capability.
• Website management experience with CMS familiarity.
• Experience using Google Analytics 4.

Responsibilities

• Lead and optimise the organisation's digital channels, including website, email marketing, and digital campaigns.
• Manage and enhance the website, ensuring an effective and user-focused experience.
• Partner with fundraising and communications to support acquisition, engagement, retention, and fundraising objectives.
• Provide strategic digital recommendations and identify opportunities for continuous improvement.
• Work with developers and technical partners to implement website enhancements and digital solutions.
• Lead campaign delivery across multiple digital channels and support digital fundraising initiatives.
• Monitor, analyse, and report on digital performance and translate insights into actionable recommendations.
• Manage two direct reports and support their development and success.
• Coordinate multiple projects and competing priorities across a wide range of stakeholders.

Skills

Digital marketing

Multi-channel campaigns

HTML basics

Developer liaison

Stakeholder management

People leadership

Project management

Analytics & problem solving

Content management systems

Google Analytics 4

Job description

The Garvan Institute of Medical Research is seeking a Digital Marketing Lead to own and optimise the organisation's digital presence across website, email, and campaigns. You will collaborate with fundraising teams, researchers, and senior stakeholders to drive digital best practices and deliver meaningful outcomes.

Reporting to the Head of Marketing and Communications, you will lead a small team, translate business needs into digital solutions, and manage multiple campaigns in a charity