Digital Growth & Conversion Lead

NobleOak; Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

NobleOak Life Limited in Sydney is seeking an experienced Digital Growth & Conversion Lead to accelerate organic growth and improve our end-to-end digital customer journey. This hands-on role includes SEO, AEO, GEO, CRO, website performance, copywriting, analytics and experimentation.

You will lead a small team across digital, UX/CX and design, own the quote and application journey performance, and build a disciplined experimentation program using GA4 and data to remove friction.

Qualifications

• 8+ years of experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation.
• Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience.
• Deep understanding of digital funnels, analytics, attribution and experimentation.
• Practical understanding of AI search and emerging digital channels.
• Strong writing, editing and digital copywriting skills.
• Strong commercial judgement and ability to work across Marketing, Sales, Product and Technology.
• Financial services or another highly regulated environment is preferred.

Responsibilities

• Grow qualified digital traffic, leads and conversion.
• Lead SEO, AEO, GEO and conversion optimisation.
• Own website, quote and application journey performance.
• Write, edit and optimise digital copy and content.
• Build a disciplined experimentation and optimisation program.
• Use GA4, customer and sales data to identify and remove friction.
• Help shape and launch a major new digital application platform.
• Lead a small team across digital, UX/CX and design.

Skills

Digital Growth

SEO

AEO

GEO

CRO

UX/CX

Analytics

Copywriting

Leadership

AI in Digital

Tools

GA4

Job description

At NobleOak, we’re a high-growth challenger brand in the life insurance industry committed to protecting Australians and their families.

Our purpose is simple: to build and protect Australian wealth with integrity.

The Role:

We’re looking for an experienced Digital Growth & Conversion Lead to help accelerate organic growth and improve our end-to-end digital customer journey.

This is a hands-on role with people leadership responsibility, spanning SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics and experimentation.

What You’ll Be Doing:

• Grow qualified digital traffic, leads and conversion
• Lead SEO, AEO, GEO and conversion optimisation
• Ownwebsite, quote and application journey performance
• Write, edit and optimise digital copy and content
• Build a disciplined experimentation and optimisation program
• Use GA4, customer and sales data to identify and remove friction
• Help shape and launch a major new digital application platform
• Lead a small team across digital, UX/CX and design

About You:

• 8+ years’ experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation
• Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience
• Deepunderstanding of digital funnels, analytics, attribution and experimentation
• Practical understanding of AI search and emerging digital channels
• Strong writing, editing and digital copywriting skills
• Strong commercial judgement and ability to work across Marketing, Sales, Product and Technology
• Financial servicesor another highly regulated environment is preferred

Why Join Us?

• Take on a broad, hands-on role across digital growth and conversion
• Help shape and launch an important new digital application platform
• Work across digital growth, customer experience, content and analytics
• Join a growing challenger brand in the life insurance industry