CRO Manager

BizCover Pty; Sydney; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid work in Sydney CBD

Competitive team culture

Recognition awards

Business casual dress

Employee incentive program

Growth opportunities

Job summary

BizCover Pty is seeking a Senior Conversion Rate Optimisation Manager to own the end-to-end online journey— from landing page to bind, cross-sell and renewal—across AU, NZ and US. You’ll lead a small team within Product and Customer Acquisition, partnering with Marketing, Data, Engineering and Design to lift conversions on the new quoting platform.

AI will speed up research and testing. You’ll drive growth in conversion and upsell across websites and quote flows, delivering measurable revenue

Qualifications

• 7+ years in CRO, growth, digital marketing or digital product.
• Expert knowledge of CRO and experimentation methods, including statistics and guardrails.
• Hands on with experimentation or personalisation platforms and their AI features.
• Strong web analytics and tag management (GA4, GTM); SQL and Power BI desirable.
• 1+ year leading a CRO, UX or digital team and delivering outcomes.
• Track record of revenue gains through controlled experiments in multi-step funnels.
• Experience improving landing page and channel conversion with marketing teams.
• Proficient with session replay and behavioural tools (Hotjar, MS Clarity, Contentsquare).
• Figma wireframing and design-system familiarity; comfortable with Jira and agile.
• Understanding paid and organic acquisition channels and marketing attribution.

Responsibilities

• Own the customer journey from first visit through quote to purchase.
• Map the journey, identify friction, and build an optimisation roadmap.
• Write clear, evidence-based hypotheses using analytics and customer feedback.
• Design and run A/B, multivariate and URL tests with proper samples and guardrails.
• Build personalised experiences by industry, campaign, traffic source and device.
• Ensure landing pages and quote flows match ad promises.
• Wireframe new flows in Figma to support product launches.
• Turn test results into revenue forecasts and share learnings.
• Collaborate with AI team on customer-facing AI in the quote journey.
• Lead a small team (Data Analyst, Developer, QA) and own delivery.
• Coach others in test design and grow experimentation capability.

Skills

CRO & experimentation

Web analytics

SQL

Power BI

Team leadership

A/B testing

Personalisation platforms

Jira & Agile

Session replay tools

Figma

HTML/CSS/JS basics

Acquisition channels

Tools

Optimizely

VWO

AB Tasty

Adobe Target

Kameleoon

Statsig

GA4

Google Tag Manager

Hotjar

Microsoft Clarity

Contentsquare

Figma

Jira

Job description

At BizCover, we make insurance simple for small businesses. Every day, thousands of small businesses come to us to find the right cover. We’ve just launched a new quoting platform, and we’re looking for a Senior Conversion Rate Optimisation Manager to make that experience faster, smoother and more personal.

This is a chance to own the full online journey, lead your own team and prove what great experimentation can do for a growing business.

About the role

You’ll own how BizCover turns website visitors into customers, from the first landing page to bind, cross sell and renewal, across AU, NZ and the US.

You’ll sit in our Product and Customer Acquisition team and work closely with Marketing, Data, Engineering and Design. Your first mission is to lift conversion on our new quoting platform. From there, you’ll drive ongoing growth in conversion and upsell across our websites and quote flow.

AI is central to how this role works. You’ll use it to speed up research, hypotheses, design and analysis, so the team can test more ideas and learn faster.

What you’ll do

• Own the customer journey from first website visit through quote to first purchase
• Map the journey, find the friction and build a prioritised optimisation roadmap
• Write clear, evidence based hypotheses using analytics, session insights and customer feedback
• Design and run A/B, multivariate and split URL tests with the right sample sizes and guardrails
• Build personalised experiences by industry, campaign, traffic source and device
• Make sure landing pages and quote flows match what customers were promised in the ad
• Wireframe new flows in Figma to help launch new products
• Turn test results into FY revenue forecasts and share learnings across the business
• Partner with our AI team on customer facing AI experiences in the quote journey
• Lead a small team (Data Analyst, Developer and QA), set priorities and own delivery
• Coach others in good test design and grow experimentation capability across BizCover

What you’ll bring

• 7+ years in CRO, growth, digital marketing or digital product
• Expert knowledge of CRO and experimentation methods, including test statistics, sample sizing and guardrail metrics
• Hands on expertise with an experimentation or personalisation platform (e.g. Optimizely, VWO, AB Tasty, Adobe Target, Kameleoon, Statsig), including its AI features
• Strong web analytics and tag management (e.g. GA4, Adobe Analytics, Google Tag Manager); SQL and Power BI desirable
• 1+ years leading a CRO, UX or digital team and owning delivery outcomes
• Track record of revenue gains proven through controlled experiments, ideally on multi step funnels
• Worked closely with marketing teams to improve landing page and channel conversion
• Hands on with session replay and behavioural tools (e.g. Hotjar, Microsoft Clarity, Contentsquare)
• Understanding of paid and organic acquisition channels and marketing attribution
• UX research, journey mapping and wireframing within a design system, ideally Figma
• Comfortable with Jira and agile deliver

Desirable

• Online insurance, financial services or another regulated purchase environment
• Personalisation driven by CRM, campaign or first party data, or AI driven personalisation (predictive targeting, bandit testing)
• Conversational AI in an online purchase journey
• Scaling a CRO or experimentation team from a small base
• Basic HTML, CSS or JavaScript to brief or build simple test variants

• Hybrid working model with 3 days a week in an attractive Sydney CBD office.

• Exciting and rewarding team culture.

• Quarterly recognition awards.

• Business Casual dress code.

• Rewarding Employee Incentive Program.

• Growing company with progression opportunities.