Digital Channel Manager - Lifebroker

TAL Services Limited; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Lifebroker, part of TAL, is looking for a Senior Digital Channels Lead to shape how Australians access life insurance via digital experiences. You will drive improvements along the customer journey and lead digital transformation to support business growth and better customer outcomes.

You will own channel performance, work with IT and business teams, and leverage analytics to inform decisions, delivering measurable results across Lifebroker and partner brands.

Qualifications

• Hold a relevant tertiary qualification and bring at least five years' experience managing digital channels, websites or digital products, with demonstrated growth in scope and responsibility.
• Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities, solve complex problems and optimise customer experiences.
• Partner effectively with IT and business teams to deliver complex technical implementations, platform integrations and digital solutions.
• Lead digital initiatives using agile delivery practices and tools, with experience as a product owner or in a similar strategic delivery role.
• Use digital analytics platforms to develop actionable insights through segmentation, custom reporting, attribution and data visualisation.

Responsibilities

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
• Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
• Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
• Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
• Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.

Skills

Digital channels

Web platforms

Agile delivery

Data analytics

Stakeholder management

Google Analytics

Education

Relevant tertiary qualification

Tools

Salesforce

Adobe Analytics

Google Analytics

Job description

At Lifebroker, part of TAL, you'll help shape the future of how Australians access and engage with life insurance through innovative digital experiences. In this influential role, you'll drive meaningful improvements across the customer journey, helping more people find the cover they need with greater ease and confidence. By leading digital transformation and creating seamless, customer-focused experiences, you'll contribute to our purpose of helping Australians live a life filled with choices, options and freedoms, while making a measurable impact on business growth and customer outcomes.

In this role you will:

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
• Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
• Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
• Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
• Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.

Qualifications

• Hold a relevant tertiary qualification and bring at least five years' experience managing digital channels, websites or digital products, with demonstrated growth in scope and responsibility.
• Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities, solve complex problems and optimise customer experiences.
• Partner effectively with IT and business teams to deliver complex technical implementations, platform integrations and digital solutions.
• Lead digital initiatives using agile delivery practices and tools, with experience as a product owner or in a similar strategic delivery role.
• Use digital analytics platforms such as Google Analytics or Adobe Analytics to develop actionable insights through segmentation, custom reporting, attribution and data visualisation.
• Bring hands-on experience with CMS platforms, such as Salesforce, including implementation, content strategy and governance.
• Design and deliver structured experimentation programs using A/B testing platforms and sound testing methodologies to improve conversion and customer engagement.
• Communicate clearly and influence stakeholders at all levels, translating data and insights into actionable recommendations.
• Demonstrate curiosity, adaptability and a continuous improvement mindset, embracing innovation and new ways of working to create value for customers and the business.