Digital Channel Manager - Lifebroker

TAL Australia; Melbourne; On-site; AUD 110,000 - 170,000; Full time

Job summary

Lifebroker, part of TAL Australia, is seeking a Senior Digital Channel Lead to shape how Australians access life insurance through digital experiences. You will drive changes across customer journeys, lead digital transformation, and partner with stakeholders to deliver measurable growth and improved customer outcomes.

You will own the end-to-end funnel, apply analytics, and lead structured experimentation to boost conversion and engagement while collaborating with IT and business teams to

Qualifications

• Hold a relevant tertiary qualification and bring at least five years' experience managing digital channels, websites or digital products.
• Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities and optimise experiences.
• Partner with IT and business teams to deliver complex implementations and digital solutions.
• Lead digital initiatives using agile delivery practices with product-owner experience or similar role.
• Use analytics to derive insights through segmentation, reporting, attribution and data visualisation.
• Experience with Salesforce CMS including implementation, content strategy and governance.
• Design and deliver structured experimentation programs using A/B testing to improve conversion.
• Strong communication skills to influence stakeholders and translate data into actions.
• Demonstrate curiosity, adaptability and a continuous improvement mindset.

Responsibilities

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading experiences and growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion and revenue outcomes.
• Drive digital transformation initiatives and adopt emerging technologies for competitive advantage.
• Deliver data-led testing and optimisation to improve website performance and engagement.
• Influence senior stakeholders to align priorities and embed digital best practice.
• Own digital channel performance using analytics to inform decisions and maximise results.

Skills

Digital channel management

Web technologies

Marketing technology

Agile delivery

Product owner

GA/Adobe Analytics

Salesforce CMS

A/B testing

Stakeholder communication

Continuous improvement

Education

Tertiary qualification

Tools

Salesforce

Google Analytics

Adobe Analytics

A/B testing tools

Job description

At Lifebroker, part of TAL, you'll help shape the future of how Australians access and engage with life insurance through innovative digital experiences. In this influential role, you'll drive meaningful improvements across the customer journey, helping more people find the cover they need with greater ease and confidence. By leading digital transformation and creating seamless, customer-focused experiences, you'll contribute to our purpose of helping Australians live a life filled with choices, options and freedoms, while making a measurable impact on business growth and customer outcomes.

In this role you will:

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
• Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
• Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
• Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
• Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.

Qualifications

• Hold a relevant tertiary qualification and bring at least five years' experience managing digital channels, websites or digital products, with demonstrated growth in scope and responsibility.
• Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities, solve complex problems and optimise customer experiences.
• Partner effectively with IT and business teams to deliver complex technical implementations, platform integrations and digital solutions.
• Lead digital initiatives using agile delivery practices and tools, with experience as a product owner or in a similar strategic delivery role.
• Use digital analytics platforms such as Google Analytics or Adobe Analytics to develop actionable insights through segmentation, custom reporting, attribution and data visualisation.
• Bring hands-on experience with CMS platforms, such as Salesforce, including implementation, content strategy and governance.
• Design and deliver structured experimentation programs using A/B testing platforms and sound testing methodologies to improve conversion and customer engagement.
• Communicate clearly and influence stakeholders at all levels, translating data and insights into actionable recommendations.
• Demonstrate curiosity, adaptability and a continuous improvement mindset, embracing innovation and new ways of working to create value for customers and the business.