Digital Copywriter

RACQ; City of Brisbane; On-site; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Free roadside assistance from day one

Exclusive employee discounts across RP

Wellbeing programs and resources

Flexible work options (hybrid)

Job summary

RACQ is undergoing a major digital transformation. As Digital Copywriter you will shape member-focused online content across pages, products and personalised experiences to drive conversion and usability.

You will lead content audits, partner with Marketing, Digital and Product teams, and champion editorial standards while mentoring editors. This 12-month fixed-term role offers learning, impact and team collaboration.

Qualifications

• Degree in Communications, Marketing, Design, Journalism or similar.
• 3–5 years relevant experience in digital content, communications, marketing, journalism or similar.
• Excellent written communication skills with accurate spelling and grammar.
• Experience writing varied corporate content to brand guidelines and member segments.
• Knowledge of SEO, AEO/GEO, web usability, content strategy and content conversion goals.

Responsibilities

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
• Partner with project, product, marketing and digital teams to translate objectives into clear web content.
• Lead content audits and stakeholder workshops to improve content quality and performance.
• Champion RACQ's tone of voice, content governance framework and digital content standards.
• Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

Skills

Copywriting

Content strategy

SEO

Editorial governance

Stakeholder collaboration

Education

Degree in Communications, Marketing, Design, Journalism or similar

Tools

Adobe Experience Manager (AEM)

CMS management

Job description

This 12-month fixed-term opportunity offers the chance be a part of an exciting digital experience transformation project.
As Digital Copywriter, you will lead the creation and optimisation of member-focused digital content and influence cross-functional teams across Marketing, Digital, Product and Project functions as part of a major website transformation initiative.
At RACQ, we?re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

About the role

Join a major digital transformation project and play a key role in shaping RACQ's online customer experience. As our Digital Copywriter, you'll create engaging, member-focused content that drives conversion, enhances usability and ensures consistency across RACQ's digital platforms.

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
• Partner with project, product, marketing and digital teams to translate business objectives into clear, effective web content.
• Lead content audits and stakeholder workshops to improve content quality, consistency and performance.
• Champion RACQ's tone of voice, content governance framework and digital content standards across the business.
• Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

About you

We are seeking a candidate who is a confident writer, strong collaborator and natural problem-solver. You will be comfortable working with stakeholders across RACQ, using insight and best-practice digital content principles to produce copy that is clear, accessible, accurate and member focused. This is an excellent opportunity to apply your digital writing expertise in a collaborative team environment and contribute to meaningful improvements across RACQ?s digital channels.

• Degree in Communications, Marketing, Design, Journalism or a similar tertiary qualification, or equivalent experience deemed suitable.
• 3?5 years? relevant experience in digital content, communications, marketing, journalism or similar.
• Excellent written communication skills, with the ability to write engaging copy with accurate spelling and grammar.
• Experience writing varied corporate content to brand guidelines and member segments, including emotionally engaging content.
• Knowledge of effective communication and interaction principles for electronic media, including web constraints and interactive writing.
• Good understanding of SEO, AEO/GEO, web usability, content strategy and content conversion goals.
• Strong organisational skills and the ability to work independently and as part of a small team.
• Advanced interpersonal skills to build stakeholder relationships across management levels and resolve issues effectively.
• Experience working in a corporate, agile or consulting environment is desirable.
• Experience with personalised content and content management using Adobe Experience Manager or a similar enterprise CMS is desirable.

Why join RACQ?

RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we?re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We?re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you?ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ

Why you?ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

• Free RACQ roadside assistance from day one
  Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
• Exclusive employee discounts
  Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
• Wellbeing that goes beyond the basics
  Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
• Flexibility that works for real life
  Our weFLEX approach supports balance, performance and collaboration?whether you?re working from home, the office, or a mix of both.
  

Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits

Adjustments & Support

We?re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to *******@racq.com.au for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process
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