Digital Copywriter

Royal Automobile Club of Queensland; City of Brisbane; Hybrid; AUD 65,000 - 95,000; Full time

Job summary

Royal Automobile Club of Queensland is seeking a Digital Copywriter for a 9-month fixed-term project to lead the creation and optimisation of member-focused digital content. You will influence cross-functional teams across Marketing, Digital, Product and Project as part of a major website transformation.

You will champion the organisation's tone of voice, content standards, and governance while ensuring accessibility, SEO, and conversion goals are met across RACQ’s digital platforms.

Qualifications

• Degree or equivalent experience.

Responsibilities

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences (member-focused).
• Partner with project, product, marketing and digital teams to translate objectives into clear web content.
• Lead content audits and stakeholder workshops to improve quality, consistency and performance.
• Champion RACQ's tone of voice, content governance framework and standards across the business.
• Ensure content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

Skills

Creative writing

Collaboration

SEO knowledge

Content strategy

Stakeholder management

Editorial standards

Education

Bachelor's degree in Communications, Marketing, Design, Journalism or similar

Tools

Adobe Experience Manager

Job description

Job Description - Digital Copywriter (260000WP)

Job Description

Digital Copywriter (260000WP)

This 9-month fixed-term opportunity offers the chance be a part of an exciting digital experience transformation project. As Digital Copywriter, you will lead the creation and optimisation of member-focused digital content and influence cross-functional teams across Marketing, Digital, Product and Project functions as part of a major website transformation initiative. At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

About the role

Join a major digital transformation project and play a key role in shaping RACQ's online customer experience. As our Digital Copywriter, you'll create engaging, member-focused content that drives conversion, enhances usability and ensures consistency across RACQ's digital platforms.

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.


• Partner with project, product, marketing and digital teams to translate business objectives into clear, effective web content.


• Lead content audits and stakeholder workshops to improve content quality, consistency and performance.


• Champion RACQ's tone of voice, content governance framework and digital content standards across the business.


• Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

About you

We are seeking a candidate who is a confident writer, strong collaborator and natural problem-solver. You will be comfortable working with stakeholders across RACQ, using insight and best-practice digital content principles to produce copy that is clear, accessible, accurate and member focused. This is an excellent opportunity to apply your digital writing expertise in a collaborative team environment and contribute to meaningful improvements across RACQ’s digital channels.

• Degree in Communications, Marketing, Design, Journalism or a similar tertiary qualification, or equivalent experience deemed suitable.


• 3–5 years’ relevant experience in digital content, communications, marketing, journalism or similar.


• Excellent written communication skills, with the ability to write engaging copy with accurate spelling and grammar.


• Experience writing varied corporate content to brand guidelines and member segments, including emotionally engaging content.


• Knowledge of effective communication and interaction principles for electronic media, including web constraints and interactive writing.


• Good understanding of SEO, AEO/GEO, web usability, content strategy and content conversion goals.


• Strong organisational skills and the ability to work independently and as part of a small team.


• Advanced interpersonal skills to build stakeholder relationships across management levels and resolve issues effectively.


• Experience working in a corporate, agile or consulting environment is desirable.


• Experience with personalised content and content management using Adobe Experience Manager or a similar enterprise CMS is desirable.

Why join RACQ?

RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ

Why you’ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

• Free RACQ roadside assistance from day one
  Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.


• Exclusive employee discounts
  Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.


• Wellbeing that goes beyond the basics
  Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.


• Flexibility that works for real life
  Our weFLEX approach supports balance, performance and collaboration—whether you’re working from home, the office, or a mix of both.

Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits

Successful candidates will be asked to complete background checks to progress their application.

Adjustments & Support

We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to [e-mail] for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process