Marketing Platforms Lead

RACQ; City of Brisbane; On-site; AUD 120,000 - 150,000; Full time

Job summary

RACQ is seeking a Marketing Platforms Lead to drive the Adobe Delivery Program, embedding RACQ’s Adobe ecosystem across marketing, digital, content, data and workflows. You will translate business priorities into practical platform solutions and support governance, training, and adoption for long-term success.

You’ll collaborate with marketing, technology, analytics and external partners to deliver improvements in speed to market, personalisation and member experiences, while managing risks and

Qualifications

• Experience delivering features across marketing, digital, data or technology platforms.
• Strong understanding of marketing technology, digital channels and personalisation.
• Experience with Adobe platforms or similar enterprise solutions is highly regarded.

Responsibilities

• Translate business priorities into Adobe use cases, delivery plans and platform adoption activities.
• Partner with stream leads and SMEs to support configuration, testing and governance.
• Support capability uplift across Marketing and Digital teams for safe, consistent Adobe platform use.
• Identify and manage delivery risks and issues, escalating as needed to meet milestones.
• Sequence activities with stakeholders to clarify requirements and meet milestones.
• Help build repeatable processes, standards and documentation for Adobe platform usage.

Skills

Marketing platforms

Stakeholder management

Agile delivery

Communication

Problem solving

Digital transformation

Tools

Adobe Journey Optimizer

Workfront

AEM Assets

Adobe Target

GenStudio

Customer Journey Analytics

Job description

Make a real impact on RACQ’s marketing and digital transformation journey.
As Marketing Platforms Lead – Adobe Delivery Program, you will help shape how RACQ leverages marketing technology to deliver better member experiences, partnering with stakeholders across Marketing, Digital, Technology, Analytics and external delivery partners to drive meaningful outcomes.
At RACQ, we’re good people doing good things, making a positive impact every day, with opportunities to learn, grow, and be more.

About the role

This exciting 9-month fixed-term opportunity will see you play a key role in implementing and embedding RACQ’s Adobe ecosystem across marketing, digital, content, advertising, data and workflow capabilities. You'll translate business priorities into practical platform solutions, support delivery streams through implementation, and establish the governance, documentation and ways of working needed for long-term adoption and success.)

• Support the delivery of Adobe platform capabilities across areas such as AEM Assets, Workfront, Adobe Journey Optimizer, Federated Audience Composition, Customer Journey Analytics, Adobe Advertising, Target, GenStudio and related tools.
• Work with internal and external stakeholders to sequence activities, clarify requirements and support delivery against agreed milestones.
• Translate business priorities into practical Adobe use cases, delivery plans, business requirements, acceptance criteria and platform adoption activities.
• Partner with stream leads and subject matter experts to support configuration, testing, governance, training, release readiness and transition to business-as-usual.
• Identify and manage delivery risks, dependencies, decisions and issues, escalating where needed to keep work moving and aligned to program priorities.
• Help build repeatable processes, standards and documentation for Adobe platform usage, including naming conventions, approvals, access, quality assurance and operating model requirements.
• Support capability uplift across Marketing and Digital teams so Adobe platforms are adopted safely, consistently and effectively.

Contribute to benefits realisation by ensuring platform delivery supports improved speed to market, personalisation, member experience, campaign effectiveness and operational efficiency.

About you

You’re a collaborative and solutions-focused professional who enjoys working at the intersection of marketing, technology and business delivery. Thriving in fast-paced transformation environments, you're passionate about turning complex challenges into practical outcomes that enhance customer experiences and drive business value.

• Experience delivering new features, capabilities or optimisation initiatives across marketing, digital, data or technology platforms.
• Strong understanding of marketing technology, digital channels, personalisation, journey orchestration, audience targeting or content workflow practices.
• Experience working with Adobe platforms or similar enterprise solutions is highly regarded.
• Ability to work across business, technical and delivery teams to clarify requirements, solve problems and keep activities moving.
• Strong stakeholder management, communication, influencing, organisation and time-management skills.
• High attention to detail, with the ability to manage competing priorities, documentation and delivery dependencies.
• Comfort working in a transformation, project or agile delivery environment, including with external partners and vendors.
• A practical, outcome-focused mindset and an interest in using technology to improve member experience and marketing effectiveness.

Why join RACQ?

RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ

Why you’ll love working at RACQ

At RACQ, we support your work, wellbeing and career through benefits that matter.

• Free RACQ roadside assistance from day one
  Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
• Exclusive employee discounts
  Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
• Wellbeing that goes beyond the basics
  Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
• Flexibility that works for real life
  Our weFLEX approach supports balance, performance and collaboration—whether you’re working from home, the office, or a mix of both.

Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits

Adjustments & Support

We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to *******@racq.com.au for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process
#LI-Hybrid