Digital Copywriter for Member-Focused Web Experience

RACQ; City of Brisbane; On-site; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Free roadside assistance from day one

Exclusive employee discounts across RP

Wellbeing programs and resources

Flexible work options (hybrid)

Job summary

RACQ is undergoing a major digital transformation. As Digital Copywriter you will shape member-focused online content across pages, products and personalised experiences to drive conversion and usability.

You will lead content audits, partner with Marketing, Digital and Product teams, and champion editorial standards while mentoring editors. This 12-month fixed-term role offers learning, impact and team collaboration.

Qualifications

• Degree in Communications, Marketing, Design, Journalism or similar.
• 3–5 years relevant experience in digital content, communications, marketing, journalism or similar.
• Excellent written communication skills with accurate spelling and grammar.
• Experience writing varied corporate content to brand guidelines and member segments.
• Knowledge of SEO, AEO/GEO, web usability, content strategy and content conversion goals.

Responsibilities

• Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
• Partner with project, product, marketing and digital teams to translate objectives into clear web content.
• Lead content audits and stakeholder workshops to improve content quality and performance.
• Champion RACQ's tone of voice, content governance framework and digital content standards.
• Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.

Skills

Copywriting

Content strategy

SEO

Editorial governance

Stakeholder collaboration

Education

Degree in Communications, Marketing, Design, Journalism or similar

Tools

Adobe Experience Manager (AEM)

CMS management

Job description

RACQ is undergoing a major digital transformation. As Digital Copywriter you will shape member-focused online content across pages, products and personalised experiences to drive conversion and usability.

You will lead content audits, partner with Marketing, Digital and Product teams, and champion editorial standards while mentoring editors. This 12-month fixed-term role offers learning, impact and team collaboration.