Digital Coordinator

Spendless Shoes; Adelaide; On-site; AUD 60,000 - 85,000; Full time

Job summary

Spendless Shoes is seeking a commercially minded Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman, SA. You will coordinate digital campaigns, manage email communications and CRM activity to drive engagement, traffic and sales across Australia.

You’ll work with a collaborative team across Marketing, Ecommerce, Buying and Retail to optimise campaigns, content and customer journeys, while staying on-brand and within planned timelines.

Qualifications

• Previous experience in digital marketing, CRM, email marketing or a similar role.
• Experience creating and executing email campaigns.
• Experience working with CRM, email marketing or marketing automation platforms.
• An understanding of customer segmentation, targeting and lifecycle marketing.
• Experience coordinating digital campaigns and marketing calendars.

Responsibilities

• Coordinate digital marketing campaigns across key customer channels.
• Manage the digital marketing calendar in line with campaigns and promotions.
• Create, schedule and execute email marketing campaigns and customer communications.
• Support the management of our CRM and customer engagement platform.
• Build customer segments and targeted communications to improve engagement.
• Support automated customer journeys and lifecycle communications.
• Coordinate A/B testing to improve campaign performance.
• Work with Brand and Creative teams to coordinate digital assets and content.
• Coordinate website content updates to support campaigns and communications.
• Ensure digital content is accurate, on-brand and delivered on time.
• Monitor digital campaign performance and engagement metrics.
• Use insights to identify opportunities for optimization.
• Prepare regular digital performance reporting and recommendations.
• Keep up to date with CRM, email marketing developments.

Skills

Digital marketing

CRM email marketing

Customer segmentation

Lifecycle marketing

Campaign analytics

A/B testing

Cross-functional collaboration

Content coordination

Tools

Dotdigital

Job description

Help shape the digital customer experience for one of Australia’s leading footwear retailers

Spendless Shoes is looking for a commercially minded and digitally savvy Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman.

With more than 200 stores nationally and a growing digital presence, this is an opportunity to play a key role in how we connect with our customers across digital channels – from email and CRM through to digital campaigns and website content.

Reporting to the Head of Marketing & Ecommerce, you'll work closely with our Brand & Marketing Lead, Ecommerce Coordinator, Social Media Coordinator, Content Creator and broader Marketing team to coordinate engaging digital campaigns that drive customer engagement, traffic and sales.

What you'll be doing

As our Digital Coordinator, you'll help coordinate the delivery and optimisation of our digital marketing activity, including:

• Coordinating digital marketing campaigns across key customer channels
• Managing the digital marketing calendar in line with campaigns, promotions, product launches and key retail periods
• Creating, scheduling and executing email marketing campaigns and customer communications
• Supporting the management of our CRM and customer engagement platform
• Building customer segments and targeted communications to improve engagement and relevance
• Supporting automated customer journeys and lifecycle communications
• Coordinating A/B testing and other initiatives to improve campaign performance
• Working with the Brand and Creative team to coordinate digital assets and campaign content
• Coordinating website content updates to support campaigns, promotions and customer communications
• Ensuring digital content is accurate, current, on-brand and delivered within required time-frames
• Monitoring digital campaign performance, including engagement, traffic, conversion and other relevant metrics
• Using customer and campaign insights to identify opportunities for optimisation
• Preparing regular digital performance reporting and recommendations
• Keeping up to date with developments in CRM, email marketing, digital channels and customer engagement
• Working collaboratively across Marketing, Ecommerce, Buying, Planning, Retail and other areas of the business

About you

We're looking for someone who is organised, analytical and creative, with a genuine interest in digital marketing and customer engagement.

You’ll ideally bring:

• Previous experience in digital marketing, CRM, email marketing or a similar role
• Experience creating and executing email marketing campaigns
• Experience working with CRM, email marketing or marketing automation platforms
• An understanding of customer segmentation, targeting and lifecycle marketing
• Experience coordinating digital campaigns and marketing calendars
• Confidence working with digital analytics and campaign performance data
• An understanding of A/B testing and digital optimisation
• Strong written communication and attention to detail
• Strong organisation and the ability to manage multiple campaigns and deadlines
• A collaborative approach and confidence working with creative, ecommerce and commercial teams
• An interest in retail, fashion, footwear and consumer behaviour
• Experience within a retail, fashion, lifestyle or consumer-facing brand will be highly regarded
• Experience with Dotdigital or a similar CRM/email marketing platform would also be advantageous

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Why join Spendless?

You’ll join an established Australian retail business with a national footprint and the opportunity to contribute directly to how we engage with customers across our digital channels.

You’ll be part of a collaborative in-house Marketing & Ecommerce team, working across brand, creative, content, social and ecommerce to deliver campaigns that reach customers throughout Australia.

If you’re passionate about digital marketing, enjoy turning customer insights into engaging communications and want to see the commercial impact of your work, we’d love to hear from you.