Digital Marketing Coordinator — Campaigns & CRM

Spendless Shoes; Adelaide; On-site; AUD 60,000 - 85,000; Full time

Job summary

Spendless Shoes is seeking a commercially minded Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman, SA. You will coordinate digital campaigns, manage email communications and CRM activity to drive engagement, traffic and sales across Australia.

You’ll work with a collaborative team across Marketing, Ecommerce, Buying and Retail to optimise campaigns, content and customer journeys, while staying on-brand and within planned timelines.

Qualifications

• Previous experience in digital marketing, CRM, email marketing or a similar role.
• Experience creating and executing email campaigns.
• Experience working with CRM, email marketing or marketing automation platforms.
• An understanding of customer segmentation, targeting and lifecycle marketing.
• Experience coordinating digital campaigns and marketing calendars.

Responsibilities

• Coordinate digital marketing campaigns across key customer channels.
• Manage the digital marketing calendar in line with campaigns and promotions.
• Create, schedule and execute email marketing campaigns and customer communications.
• Support the management of our CRM and customer engagement platform.
• Build customer segments and targeted communications to improve engagement.
• Support automated customer journeys and lifecycle communications.
• Coordinate A/B testing to improve campaign performance.
• Work with Brand and Creative teams to coordinate digital assets and content.
• Coordinate website content updates to support campaigns and communications.
• Ensure digital content is accurate, on-brand and delivered on time.
• Monitor digital campaign performance and engagement metrics.
• Use insights to identify opportunities for optimization.
• Prepare regular digital performance reporting and recommendations.
• Keep up to date with CRM, email marketing developments.

Skills

Digital marketing

CRM email marketing

Customer segmentation

Lifecycle marketing

Campaign analytics

A/B testing

Cross-functional collaboration

Content coordination

Tools

Dotdigital

Job description

Spendless Shoes is seeking a commercially minded Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman, SA. You will coordinate digital campaigns, manage email communications and CRM activity to drive engagement, traffic and sales across Australia.

You’ll work with a collaborative team across Marketing, Ecommerce, Buying and Retail to optimise campaigns, content and customer journeys, while staying on-brand and within planned timelines.