Social Media & Content Specialist

Spend-Less Shoes; Gillman; On-site; AUD 65,000 - 90,000; Full time

Job summary

Spendless Shoes is seeking a Social Media & Content Specialist to own day-to-day social channel execution and hands-on content creation at our Gillman support centre. You’ll shoot, edit and produce photography, Reels and short-form video across our brands, while coordinating calendars and influencer partnerships.

You’ll collaborate with the Marketing & Ecommerce team to turn trends into engaging campaigns, analyze performance and continuously improve content quality.

Qualifications

• Experience in social media, content creation or digital marketing.
• Hands-on photography and videography skills.
• Proficient with major platforms and editing tools.

Responsibilities

• Managing and executing our social media calendar across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn and other relevant channels.
• Creating and editing engaging photography, Reels, TikToks, short-form video and other visual content.
• Developing fresh content concepts that respond to social, customer, fashion and retail trends.
• Capturing product, lifestyle, behind-the-scenes, campaign and reactive content.
• Supporting campaign and organic photoshoots, including shot lists, models, props, wardrobe and locations.
• Creating and adapting content for social, ecommerce, websites, EDMs and digital advertising.
• Identifying and coordinating influencers, creators and brand advocates.
• Managing community engagement, comments, messages and brand sentiment.
• Monitoring social and content performance across reach, engagement, audience growth, traffic and conversion.
• Using insights and performance data to continually test, learn and improve our content.

Skills

Social media management

Content creation

Photography

Videography

Video editing

Adobe Creative Suite

Canva

CapCut

Copywriting

Influencer partnerships

Analytics

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Are you equal parts social media obsessed and hands-on content creator? Do you know what makes people stop scrolling — and have the creative skills to shoot, edit and bring that content to life?

Spendless Shoes is looking for a Social Media & Content Specialist to join our Marketing & Ecommerce team at our Support Centre in Gillman.

This is not just a social scheduling role. We’re looking for someone who can own the day-to-day execution of our social channels while getting behind the camera to create engaging photography, short-form video and digital content across Spendless Shoes and The Shoe Group brands. The role has been deliberately designed with a significant hands-on content creation focus, alongside social channel management.

The Role

Reporting to our Brand & Marketing Lead, you’ll work closely with our broader Marketing & Ecommerce team to bring our brands, products and campaigns to life.

You’ll be responsible for:

• Managing and executing our social media calendar across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn and other relevant channels.
• Creating and editing engaging photography, Reels, TikToks, short-form video and other visual content.
• Developing fresh content concepts that respond to social, customer, fashion and retail trends.
• Capturing product, lifestyle, behind-the-scenes, campaign and reactive content.
• Supporting campaign and organic photoshoots, including shot lists, models, props, wardrobe and locations.
• Creating and adapting content for social, ecommerce, websites, EDMs and digital advertising.
• Identifying and coordinating influencers, creators and brand advocates.
• Managing community engagement, comments, messages and brand sentiment.
• Monitoring social and content performance across reach, engagement, audience growth, traffic and conversion.
• Using insights and performance data to continually test, learn and improve our content.

The position combines social media management, content creation, campaigns and photoshoots, influencer partnerships, community management and performance reporting, with content creation and production representing the largest individual area of responsibility in the PD.

About You

You’ll be creative, commercially minded and comfortable taking an idea from concept through to finished content.

Ideally, you’ll bring:

• Previous experience in social media, content creation, digital marketing, communications or a similar role.
• Strong hands-on photography and videography skills.
• Experience shooting and editing short-form social content.
• A strong understanding of Instagram, TikTok and other major social platforms and what performs on each.
• Experience using Adobe Creative Suite, Canva, CapCut or similar editing tools.
  Strong copywriting and written communication skills.
• An eye for emerging social, fashion and visual trends.
• Experience managing social and content calendars.
• An understanding of social analytics and the ability to turn performance data into better content.
• Strong organisation and attention to detail, with the ability to juggle multiple campaigns and deadlines.
• The confidence to work autonomously while collaborating closely with a broader creative and marketing team.

Experience within fashion, footwear, retail or consumer brands, influencer/creator partnerships, photoshoots, paid social or ecommerce content would be highly regarded.

Why Spendless?

With more than 200 stores nationally, Spendless Shoes is an Australian retail business with a strong national footprint and an exciting portfolio of brands.

This is an opportunity to have a genuine hands-on impact on how our brands show up to customers. You won’t simply brief content to someone else — you’ll help create it.

From capturing the latest product and jumping on an emerging TikTok trend to supporting campaign shoots, working with creators and analysing what performed, you’ll have plenty of variety and room to bring new ideas to the table.

If you love social media, know your way around a camera and editing software, and get excited about creating content people actually want to engage with, we’d love to hear from you.