Digital Conversion Strategist

Conversion Kings; Brisbane; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid Work: 3 days in the office / 2?

Birthday day off

Employee of the month award / bonus

Flexible working hours

Job summary

Conversion Kings is seeking a strategic Digital Conversion Strategist in Brisbane to drive client website performance through data-led CRO. The role involves leading research, identifying testing opportunities, and delivering insights via A/B testing.

You will collaborate with Strategy, Data, Research, Design, and Development teams in a hybrid setup. Ideal candidates have proven CRO experience for ecommerce and other sectors, strong analytical and communication skills, and the ability to manage

Qualifications

• Proven experience in delivering Conversion Rate Optimisation for ecommerce and non-ecommerce businesses.
• Strong understanding of quantitative and qualitative research tactics.
• Ability to translate data into actionable testing hypotheses and strategies.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the research phase and develop data-led optimisation strategies.
• Identify testing opportunities and facilitate client meetings.
• Deliver actionable insights via A/B testing and CRO execution.
• Manage projects and maintain proactive client communication.

Skills

CRO implementation

Data analysis

Client communication

Cross-functional collaboration

Project management

Job description

Conversion Kings is a leading conversion rate optimisation (CRO) agency specialising in driving profitability for e-commerce and lead generation businesses through data-driven strategies. We have been perfecting CRO over the last 12 years and have created powerful frameworks, processes and support to deliver a remarkable experience to both our clients and team. Our approach is end-to-end, bringing together specialists across Strategy, Data, Research, Design, and Development to improve website performance through tailored optimisation programs and experimentation.

About the role

Due to continued growth, we are looking for a strategic, commercially minded Digital Conversion Strategist to join our team.

This is a full-time hybrid role ideally based in Brisbane. Your main focus will be to improve clients' website performance through strategic and systematic conversion rate optimisation (CRO).

The role involves overseeing the research phase, developing data-led optimisation strategies, identifying testing opportunities, facilitating client meetings, and delivering actionable insights via A/B testing. Collaboration with cross-functional teams will be vital for delivering impactful results.

Key responsibilities

Research

• Facilitate client Discovery Sessions to understand their business, goals and project objectives
• Review, interpret, and provide strategic guidance on research findings and tactic reports prepared by subject matter experts to ensure they are aligned with client objectives
• Translate insights into clear testing hypotheses with actionable recommendations
• Develop prioritised CRO testing roadmaps and quarterly optimisation strategies

CRO Execution

• Prepare test charters with low-fidelity concepts and coordinate experiment delivery with internal teams to ensure smooth and accurate launch
• Monitor testing performance, report on test results, and continuously refine optimisation strategies based on insights

Project & Account Management

• Manage client projects from planning through to delivery, ensuring timelines and budgets are met
• Facilitate weekly meetings, monthly reviews, strategic workshops, and ongoing stakeholder communication

Stakeholder & Client Engagement

• Build strong client relationships through proactive communication and strategic support
• Support client growth initiatives, upsell opportunities, and new business pitches

Qualifications

• Proven experience in delivering Conversion Rate Optimisation and/or value performance improvements for eCommerce and non-eCommerce businesses
• Deep understanding of digital marketing, with at least one additional specialty area across Analytics, UX Design, Web Development, SEO, PPC, Social Media, or related disciplines highly regarded.
• Sound understanding of quantitative and qualitative research tactics
• Ability to interpret data and deliver actionable insights
• Strong project management skills to manage and deliver results effectively
• Exceptional analytical and problem-solving skills
• Excellent communication, relationship building and collaboration skills

Benefits & work arrangements

As well as the exciting projects and industry-leading clients you will be working with, here are a few of our benefits & perks:

• Monthly Paid Rostered Day Off (RDO) excl. Easter, Dec & Jan
• Birthday day off
• Employee of the month award / bonus
• Hybrid Work: 3 days in the office / 2 days remote
• Dedicated assistant support to help manage administration tasks
• Free coffee, breakfast & snacks
• Comprehensive training playbooks with structured processes and templates

If this role sounds like a good fit, then we would love to hear from you!