Community-Focused Digital Content Strategist

Careers at Council; Camden; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexi time

Education assistance

Employee benefits

Job summary

Council is seeking a Digital Content Advisor to bring services and priorities to life through engaging, accessible content across websites, social media, video and other digital platforms. You will work with across-Council teams, use analytics and audience insights to improve content performance and audience engagement.

This role combines creativity with strategy, leveraging emerging technologies to enhance the community’s digital experience and impact.

Qualifications

• Tertiary qualifications in Communications, Digital Media, Journalism, Marketing or related discipline.
• Ability to analyse digital performance data and audience insights to improve content reach and engagement across platforms.
• Experience managing website and digital platform content using CMS; understanding UX, accessibility, and SEO.
• Experience developing and delivering social media content and digital campaigns across channels.
• Experience scripting and developing video/online content for websites and social media.
• Knowledge of local government operations and governance.
• Experience using DAM/enterprise content management systems.

Responsibilities

• Create engaging, accessible digital content across websites, social media and video.
• Collaborate with teams to align content with projects and priorities.
• Analyse performance data to continuously improve content effectiveness and reach.
• Develop and implement communication plans identifying audiences, messages and channels.
• Produce and tailor video/online content for different platforms.
• Maintain content using CMS and DAM systems.

Skills

Audience insights analysis

CMS management

Content planning & governance

Social media campaigns

Video/content scripting

Digital analytics

DAM/ECM experience

Clear written communication

Interpersonal collaboration

Education

Communications/Digital Media/Journalism/Marketing degree

Tools

CMS (Content Management Systems)

DAM/ECM systems

Job description

Council is seeking a Digital Content Advisor to bring services and priorities to life through engaging, accessible content across websites, social media, video and other digital platforms. You will work with across-Council teams, use analytics and audience insights to improve content performance and audience engagement.

This role combines creativity with strategy, leveraging emerging technologies to enhance the community’s digital experience and impact.