Digital Content and Marketing Officer

Central Coast Council NSW; Central Coast Council; Hybrid; AUD 80,000 - 93,000; Full time

Benefits offered by this job

9-day fortnight

Hybrid/flexi working

Job summary

Central Coast Council NSW is seeking a Digital Content and Marketing Officer to deliver innovative marketing initiatives and compelling content that resonates with our local community.

The role requires a self-motivated, organised marketer with strong analytics skills, copywriting ability, and a track record across owned and paid channels. Hybrid work, 9-day fortnight, and progression opportunities are available.

Qualifications

• Degree in Digital Communications or Digital Marketing or equivalent experience.
• 2+ years in a similar role with ongoing professional development.
• Experience delivering social media content plans and email campaigns.
• Experience managing social media issues to protect reputations.
• Skilled with scheduling tools and analytics dashboards.

Responsibilities

• Deliver innovative marketing initiatives and engaging content for the community.
• Craft copy for digital placements and select on-brand images.
• Collaborate with internal and external stakeholders to drive results.
• Utilise analytics to monitor campaigns and report outcomes.
• Provide quality customer service and create community value.

Skills

Digital marketing

Copywriting

Analytics

Stakeholder management

Collaboration

Education

Degree in Digital Communications or Digital Marketing

2+ years experience in a similar role

Tools

Social media scheduling software

Email marketing platforms

Analytics tools

Job description

The role of the Digital Content and Marketing Officer is responsible for delivering innovative and contemporary marketing initiatives and are passionate about delivering content that creates a positive connection to our local community.

We are seeking a Digital Content and Marketing Specialist who is self-motivated and competent across a range of digital marketing channels. You will be highly organised with exceptional attention to detail, bring strong analytical skills to the position, along with a natural ability to work collaboratively across a range of internal and external stakeholders. You will have a strong track record of driving results across owned and paid channels with a proven ability to craft compelling copy for various digital placements and a keen eye for image selection that aligns with brand messaging.

This position is required to provide quality customer service and create value for the community.

To be successful in this role, you will have:

• a degree in Digital Communications, Digital Marketing or related field OR demonstrated solid contemporary experience in a similar role for minimum 2 years, combined with ongoing professional development
• experience in undertaking delivery of social media content planning and campaigns across multiple social media channels as well as any experience in email marketing automation campaigns
• experience in identifying and effectively managing the impacts of issues arising from social media content to support an organisations reputation
• experience in social media scheduling software platforms and using other digital analytical tools, including data management, monitoring and reporting
• the ability to build relationships and use your outstanding communication and negotiation skills, including the ability to persuade stakeholders on matters relating to digital content and marketing.

The commencing salary for this position is up to $80k per year. Central Coast Council also provides progression opportunities for employees to progress up to the maximum salary of $92.7k on completion of assessment of skills and/ or performance plus 12% superannuation

• We have a permanent full-time role available
• This role will be able to access a 9 day fortnight
• We are able to offer hybrid and flexible working conditions for this role - 2 days from home and 3 days onsite
• This role is located at the Wyong Administration Building.

The contact person for this role is Myra Pettinger, Team Leader Marketing and Tourism. You can contact Myra on 0408 825 ***.

This position will close for applications at midnight on Sunday, 11 October 2026.

We will not accept unsolicited resumes or applications being presented by recruitment agencies.