Digital Communications Specialist - Multi-Channel Analytics

Department of Planning, Housing and Infrastructure NSW; Penrith; On-site; AUD 103,000 - 114,000; Full time

Job summary

Department of Planning, Housing and Infrastructure NSW (DPHI NSW) in Penrith and Bradfield seeks a Digital Communications Officer to lead multi-channel publishing, content creation and analytics across websites, social media, newsletters and intranet channels. You’ll publish content, support social scheduling, and report performance to senior leaders, shaping digital approaches for key projects.

You’ll work across content, publishing, analytics and engagement, using Canva and Adobe Creative

Qualifications

• Experience publishing across websites, social media, newsletters and intranets under WCAG guidelines.
• Experience with Content Management Systems.
• Experience creating content for websites and social media (writing, photography, short-form video).
• Experience in web and social media analytics and reporting.
• Proficient in Canva, Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro) or similar.
• Tertiary qualifications in communications, journalism, public relations, marketing or equivalent.
• Valid driver’s license and ability to travel to locations not accessible by public transport.

Responsibilities

• Creating engaging digital content for websites, social media, newsletters, videos and other multimedia channels.
• Publishing and maintaining content across digital platforms and CMS.
• Supporting the planning, scheduling and moderation of social media content.
• Monitoring campaign, website and social media performance and reporting on insights and outcomes.
• Using analytics and stakeholder feedback to identify opportunities for improvement.
• Assisting with digital communication and engagement activities that support organisational goals.
• Providing practical digital communications advice to internal stakeholders.
• Keeping up with emerging digital trends, audience behaviours and new technologies.

Skills

Multi-channel publishing

Content management systems

Content creation

Analytics & reporting

Design software

Tertiary qualifications

Driver’s license & travel

Education

Tertiary qualifications in communications/related field

Tools

Canva

Adobe Creative Cloud

Photoshop

Illustrator

After Effects

Premiere Pro

Job description

Department of Planning, Housing and Infrastructure NSW (DPHI NSW) in Penrith and Bradfield seeks a Digital Communications Officer to lead multi-channel publishing, content creation and analytics across websites, social media, newsletters and intranet channels. You’ll publish content, support social scheduling, and report performance to senior leaders, shaping digital approaches for key projects.

You’ll work across content, publishing, analytics and engagement, using Canva and Adobe Creative