Digital Marketing Lead: End-to-End Campaigns & Content

Builde Permits & Inspections; Saint Kilda Junction; On-site; AUD 55,000 - 85,000; Full time

Job summary

Builde Pty Ltd, Saint Kilda VIC, is seeking a Digital Marketing Coordinator to own the marketing function across strategy, campaigns and execution. You will lead multi-channel initiatives, create compelling content and manage analytics, with travel to site visits when required.

The role focuses on content across organic and paid channels, including EDMs and WordPress updates, with a collaborative team and budget management. Salary is commensurate with experience.

Qualifications

• Plan, implement and lead end-to-end marketing campaigns across digital platforms.
• Hands-on experience with paid social advertising (Instagram, Facebook, LinkedIn & Google).
• Strong copywriting and brand-aligned content.
• Understanding of branding, digital marketing, advertising and communications.

Responsibilities

• Lead planning and execution of marketing initiatives across digital, branding, content and analytics.
• Develop and execute content strategies for organic social (Instagram, LinkedIn, Facebook, TikTok).
• Create engaging EDM campaigns to support initiatives and customer journeys.
• Produce clear copy for digital channels and brand communications.
• Capture and edit photo/video content for storytelling and engagement.
• Manage paid campaigns to drive targeted results across platforms.
• Coordinate branding activities to ensure consistency across touchpoints.
• Maintain and refresh WordPress website content and pages.
• Attend site visits for content capture and insights.
• Support internal social events to strengthen team culture.

Skills

Digital strategy

Paid social advertising

Copywriting

Branding

Content creation

WordPress / CMS

Analytics & reporting

Video/photo content

Drone footage

Education

None

Tools

Canva

Sprout

Loomly

Mailchimp

Google Ads

Instagram Ads

Facebook Ads

LinkedIn Ads

Job description

Builde Pty Ltd, Saint Kilda VIC, is seeking a Digital Marketing Coordinator to own the marketing function across strategy, campaigns and execution. You will lead multi-channel initiatives, create compelling content and manage analytics, with travel to site visits when required.

The role focuses on content across organic and paid channels, including EDMs and WordPress updates, with a collaborative team and budget management. Salary is commensurate with experience.