Digital and CRM Specialist, Hill's ANZ

Hills Pet Nutrition; Sydney; On-site; AUD 65,000 - 95,000; Full time

Job summary

Hill’s Pet Nutrition is seeking a Digital and CRM Specialist for ANZ to drive 1st party acquisition and engagement. You will implement CRM strategies across AU and NZ, optimise the digital shelf, and push personalisation and CRO initiatives to boost conversions.

You will leverage Adobe Target and SFMC to analyse data, report insights, and stay ahead of digital trends. This role is Sydney-based within a global pet nutrition leader.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in CRM strategy execution and digital engagement.
• Background in website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with the ability to derive actionable insights from data.

Responsibilities

• CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
• Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
• Website Updates and Personalisation: Support website updates, ensuring a seamless and engaging user experience.
• Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
• Content Syndication and Digital Shelf Metrics: Collaborate on content syndication across our partners, ensuring consistent brand messaging.
• Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Skills

CRM strategy

Digital engagement

Website updates

Personalisation

CRO

Content syndication

Digital shelf metrics

Analytical mindset

Education

Bachelor's degree in Marketing/Digital Marketing

Tools

Adobe Target

SFMC

Job description

Hill’s is on the hunt for energetic go-getters who are ready to make the world a better place for pets and people alike!

About Us: Hill’s Pet Nutrition - A Colgate-Palmolive Company

Hill’s Pet Nutrition is a global leader in science-backed pet nutrition. As the #1 trusted & Vet recommended Pet Food brand in Australia (Kynetec Study, 2025), Hill’s Pet Nutrition combines over 85 years of science to deliver superior nutrition to millions of Pets worldwide every year.

We are not just a company; we’re a global family that dreams big! We are crafting a world where pets thrive through top-notch nutrition where their pet parents smile with glee.

Our Purpose? Transforming the lives of millions of pets through groundbreaking innovation, outstanding nutrition, and committed people.

Our culture? Built from valuing diversity, sustainability and inclusion which is rooted in our core values of being Caring, Courageous and Inclusive. Employees are rewarded by rich career development and experiences.

We focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities and Product allowances.

Title

Digital and CRM Specialist, Hill's ANZ

Location

Sydney, Australia

As the Web Content and CRM Specialist reporting to the Web and CRM Manager ANZ, you will play a pivotal role in executing Hill's AU and NZ CRM strategy, driving 1st party customer acquisition, and shaping the digital landscape for a globally recognised brand.

The perfect candidate has a strong track record of high achievement driving customer acquisition and engagement through CRM initiatives.

Proficiency in leveraging digital tools and platforms to optimise the digital shelf.

And a passion for staying ahead of digital trends and implementing innovative strategies.

Responsibilities

Core responsibilities include:

CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.

Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.

Website Updates and Personalisation:

Support website updates, ensuring a seamless and engaging user experience.

Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.

Content Syndication and Digital Shelf Metrics:

Collaborate on content syndication across our partners, ensuring consistent brand messaging.

Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Required Qualifications and Knowledge

Required Qualifications

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Proven experience in CRM strategy execution and digital engagement.

Background in website updates, personalisation, and CRO.

Familiarity with content syndication and digital shelf metrics.

Analytical mindset with the ability to derive actionable insights from data.

Preferred Requirements

CRM experience, build, deployment and reporting

Working knowledge of Adobe Target and SFMC

Web content, syndication and personalisation knowledge

2+ years digital marketing experience

You are a collaborator by nature and believe that bringing together the best people will drive a brilliant culture and business. .

You are an innovator with a growth mindset and the ability to connect the dots with a high degree of curiosity.

You possess a passion for data and analytics and love telling stories based on these insights.

Working in a fast paced environment drives you and managing ambiguity is normal.

Possess a passion for Omnichannel retailing, digital shopper experiences and building brands in a rapidly changing environment.