CRM & Digital Growth Specialist - ANZ

Colgate; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Colgate-Palmolive’s Hill's ANZ in Sydney seeks a Digital and CRM Specialist to lead CRM strategy execution for AU/NZ, driving 1st party customer growth and shaping the digital landscape for a globally recognized pet nutrition brand.

You will leverage CRM initiatives to boost customer acquisition, engagement, and loyalty, while improving the digital shelf and onsite personalisation. This hybrid role offers collaboration across marketing teams and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in CRM strategy execution and digital engagement.
• Background in website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with the ability to derive actionable insights from data.

Responsibilities

• CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
• Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
• Website Updates and Personalisation: Support website updates, ensuring a seamless and engaging user experience.
• Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
• Content Syndication and Digital Shelf Metrics: Collaborate on content syndication across our partners, ensuring consistent brand messaging.
• Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Skills

CRM strategy

Digital engagement

Personalisation

CRO

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Target

SFMC

Job description

Colgate-Palmolive’s Hill's ANZ in Sydney seeks a Digital and CRM Specialist to lead CRM strategy execution for AU/NZ, driving 1st party customer growth and shaping the digital landscape for a globally recognized pet nutrition brand.

You will leverage CRM initiatives to boost customer acquisition, engagement, and loyalty, while improving the digital shelf and onsite personalisation. This hybrid role offers collaboration across marketing teams and data-driven decision making.