CRM & Digital Marketing Specialist — Growth & Personalisation

Hills Pet Nutrition; Sydney; On-site; AUD 65,000 - 95,000; Full time

Job summary

Hill’s Pet Nutrition is seeking a Digital and CRM Specialist for ANZ to drive 1st party acquisition and engagement. You will implement CRM strategies across AU and NZ, optimise the digital shelf, and push personalisation and CRO initiatives to boost conversions.

You will leverage Adobe Target and SFMC to analyse data, report insights, and stay ahead of digital trends. This role is Sydney-based within a global pet nutrition leader.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in CRM strategy execution and digital engagement.
• Background in website updates, personalisation, and CRO.
• Familiarity with content syndication and digital shelf metrics.
• Analytical mindset with the ability to derive actionable insights from data.

Responsibilities

• CRM Strategy Execution: Take ownership of executing the Hill's AU and NZ CRM strategy, contributing to the growth of our 1st party customer base.
• Drive innovative approaches to enhance customer engagement, satisfaction, and loyalty through CRM initiatives.
• Website Updates and Personalisation: Support website updates, ensuring a seamless and engaging user experience.
• Contribute to onsite personalisation and Conversion Rate Optimisation (CRO) efforts to maximize user interactions and conversions.
• Content Syndication and Digital Shelf Metrics: Collaborate on content syndication across our partners, ensuring consistent brand messaging.
• Report on digital shelf metrics, providing insights and recommendations for optimisation to enhance brand visibility and sales performance.

Skills

CRM strategy

Digital engagement

Website updates

Personalisation

CRO

Content syndication

Digital shelf metrics

Analytical mindset

Education

Bachelor's degree in Marketing/Digital Marketing

Tools

Adobe Target

SFMC

Job description

Hill’s Pet Nutrition is seeking a Digital and CRM Specialist for ANZ to drive 1st party acquisition and engagement. You will implement CRM strategies across AU and NZ, optimise the digital shelf, and push personalisation and CRO initiatives to boost conversions.

You will leverage Adobe Target and SFMC to analyse data, report insights, and stay ahead of digital trends. This role is Sydney-based within a global pet nutrition leader.