CRO Specialist: Digital Conversion & Personalisation Expert

National Australia Bank; Australia; On-site; AUD 130,000 - 190,000; Full time

Job summary

National Australia Bank is seeking a CRO Specialist to drive digital sales performance through experimentation and personalisation. You’ll collaborate with Product Owners, Insights Analysts and Design teams to design and run tests that reduce friction and unlock growth across NAB’s digital journeys.

With advanced experience in Adobe Target and Adobe Analytics, you’ll translate outcomes into actionable learnings and contribute to a reusable knowledge base.

Qualifications

• 7+ years' professional experience, including at least 5 years in conversion rate optimisation, experimentation or personalisation roles.
• Demonstrated success delivering measurable commercial outcomes through experimentation and optimisation programs.
• Strong understanding of behavioural science, customer psychology and user decision-making principles.
• Experience designing, implementing and analysing A/B tests, multivariate tests and personalisation strategies.
• Advanced experience with Adobe Target and Adobe Analytics.
• Experience with ContentSquare, Tealium or similar digital analytics and optimisation platforms.
• Intermediate HTML, JavaScript and content publishing experience.
• Strong stakeholder management and influencing skills across Product, Digital, Marketing and Analytics teams.
• Excellent problem-solving and a passion for continuous improvement.
• Experience within financial services or a closely related industry highly regarded.

Responsibilities

• Develop and maintain a backlog of optimisation opportunities using insights and data.
• Identify customer pain points with Journey Specialists and shape hypotheses.
• Design and run experimentation and personalisation across digital sales journeys.
• Create audience strategies and content variations to improve engagement and conversion.
• Configure and launch CRO activities using Adobe Target and related platforms.
• Monitor experiment performance and advise on scaling or stopping initiatives.
• Translate experiment outcomes into clear, actionable learnings for other journeys.
• Contribute to the Digital Sales Optimisation Atlas with reusable learnings.
• Apply behavioural science to improve experiences and commercial outcomes.
• Partner with Product, Content, Design and Analytics to embed evidence-led decisions.
• Share insights with stakeholders to influence roadmap priorities.
• Contribute to CRO framework improvements.

Skills

Stakeholder management

Analytical thinking

Communication skills

Problem-solving

Education

Tertiary qualification in Marketing, Digital, Business, Behavioural Science, Psychology, Analytics, Statistics, Commerce or related discipline

Tools

Adobe Target

Adobe Analytics

ContentSquare

Tealium

HTML

JavaScript

Job description

National Australia Bank is seeking a CRO Specialist to drive digital sales performance through experimentation and personalisation. You’ll collaborate with Product Owners, Insights Analysts and Design teams to design and run tests that reduce friction and unlock growth across NAB’s digital journeys.

With advanced experience in Adobe Target and Adobe Analytics, you’ll translate outcomes into actionable learnings and contribute to a reusable knowledge base.