Digital Ads and CRO Specialist

Training Resources Group, Inc.

Waverley Council

Remote

AUD 90,000 - 120,000

Full time

14 days+

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Job summary

Training Resources Group, Inc. is seeking a purpose-driven Digital Ads & CRO Specialist to manage paid campaigns and drive conversion improvements across our websites and landing pages. You will also back the marketing team with data-driven insights and dashboards.

Reporting to the Head of Marketing, you’ll handle Google and Microsoft Ads, run A/B tests, and collaborate with Web, UX, SEO, and content teams to optimise CTR, ROAS, and landing-page performance.

Qualifications

3+ years experience in Google and/or Microsoft Ads
Strong analytical skills and performance tracking mindset
Experience running A/B tests using VWO and identifying CRO opportunities
Familiarity with GA4, Google Tag Manager, and UTM tracking
Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
Excellent attention to detail, written English, and QA ability
Experience collaborating with design, content, and dev teams

Responsibilities

Plan, build, and manage ad campaigns on Google and Microsoft Ads
Conduct targeting, keyword research, bidding, and audience segmentation
Write and test ad copy; brief creatives to designers
Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
Report weekly performance metrics and suggest improvements
Stay updated on platform changes and advertising trends
Track and improve landing page and funnel conversion performance
Identify friction points using tools like GA4, VWO, or Microsoft Clarity
Plan and run A/B tests on landing pages, CTAs, forms, and layouts
Collaborate with the Web Dev and UX team on implementation
Document results and present actionable insights
Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
Analyse trends across ads, email, SEO, and social campaigns
Investigate performance drops or anomalies and surface insights
Work with CRM/Data team to track lead sources and quality
Recommend tracking improvements in GA4, UTM usage, and event tagging
Monitor competitor advertising trends, offers, keywords, and creative
Share monthly insight snapshots with marketing and product teams
Track VET sector market trends that may inform campaign strategy

Skills

Google Ads

Microsoft Ads

Data analysis

A/B testing (VWO)

GA4 / GTM / UTM tracking

Dashboarding (Looker Studio / Zoho)

Attention to detail / QA

Cross-functional collaboration

Tools

GA4

Google Tag Manager

UTM tracking

Looker Studio

Zoho Analytics

VWO

WordPress

Job description

Grow your career with Australia's largest training resources provider

Work from the comfort of your own home – remove for hybrid or office-based roles
Be part of a dynamic & successful team
Great career progression in a rapidly expanding company
Enjoy the convenience of Australian hours – no night shift and weekend work

ABOUT US

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

We are looking for a performance-focused Digital Ads & CRO Specialist to manage paid advertising campaigns and drive continuous conversion optimisation across our websites and landing pages. You will also support the broader marketing team through data analysis and actionable insights across channels.

You will be responsible for:

Managing Google and Microsoft Ads
Improving website and landing page conversions through testing
Building dashboards and reports that drive decisions across the team

You’ll report to the Head of Marketing and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams.

This role is structured for approximately 3 days of Ads + CRO, and 2 days of Analytics, Competitor Tracking, and Campaign Support, ensuring a full and meaningful 5-day work week

YOUR RESPONSIBILITIES

Digital Advertising

Plan, build, and manage ad campaigns on Google and Microsoft Ads
Conduct targeting, keyword research, bidding, and audience segmentation
Write and test ad copy; brief creatives to designers
Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
Report weekly performance metrics and suggest improvements
Stay updated on platform changes and advertising trends
Track and improve landing page and funnel conversion performance
Identify friction points using tools like GA4, VWO, or Microsoft Clarity
Plan and run A/B tests on landing pages, CTAs, forms, and layouts
Collaborate with the Web Dev and UX team on implementation
Document results and present actionable insights

Analytics & Marketing Insights

Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
Analyse trends across ads, email, SEO, and social campaigns
Investigate performance drops or anomalies and surface insights
Work with CRM/Data team to track lead sources and quality
Recommend tracking improvements in GA4, UTM usage, and event tagging
Monitor competitor advertising trends, offers, keywords, and creative
Share monthly insight snapshots with marketing and product teams
Track VET sector market trends that may inform campaign strategy

ESSENTIAL – you must possess these skills:

3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
Strong analytical skills and performance tracking mindset
Experience running A/B tests using VWO and identifying CRO opportunities
Familiarity with GA4, Google Tag Manager, and UTM tracking
Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
Excellent attention to detail, written English, and QA ability
Experience collaborating with design, content, and dev teams

DESIRABLE – bonus if you have experience with: