Acquisition Marketing Specialist

Jobtailor; Sydney; On-site; AUD 80,000 - 105,000; Full time

Job summary

Jobtailor is seeking a performance marketing specialist to manage and optimise paid acquisition campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Apple Search Ads for AU and UK markets. You will monitor performance daily, identify spend anomalies, CPA shifts and creative fatigue, and present clear updates.

Focus is on data-driven analysis, mobile attribution, and collaboration with external agencies.

Qualifications

• 2-3 years experience in performance/acquisition marketing or growth roles.
• Hands-on campaign management in at least two platforms (Meta, Google, TikTok, or Apple Search Ads).
• Strong analytical skills with data in spreadsheets or BI tools.
• Understanding mobile attribution and MMP data differences.
• Experience with CPA/ROAS optimisation.
• Familiarity with A/B testing methodology and statistics.
• Comfort with AI tools (ChatGPT, Claude, Copilot).
• Attention to detail and clear written communication.
• Experience working with external agencies or media partners.
• Exposure to app-install campaigns and mobile growth is a plus.

Responsibilities

• Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads for AU and UK markets.
• Monitor campaign performance daily; identify spend anomalies, CPA shifts, creative fatigue, and conversion rate changes.
• Build weekly and monthly performance reports on spend, CPA, conversion rates, and channel trends.
• Use Branch attribution data to calculate true CPA across channels.
• Coordinate with the external agency on campaign execution, briefs, budget pacing, and performance targets.
• Conduct creative performance analysis to identify effective ad formats, messages, and hooks.
• Manage campaign change logs and track performance impact.
• Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences.
• Use AI tools to accelerate analysis and automate workflows.
• Support geo-level performance analysis across Australia and UK cities.
• Pull and cross-reference data from ad platforms, Branch, and the marketing database.
• Proactively flag data discrepancies and attribution gaps.
• Work directly with the Head of Acquisition Marketing.

Skills

Paid acquisition

Data analysis

A/B testing

Cross-platform campaigns

Agency collaboration

AI tools usage

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Apple Search Ads

Branch

Adjust

AppsFlyer

Spreadsheets

BI tools

Job description

• Manage and optimise paid acquisition campaigns across Meta Ads, Google Ads (UAC), TikTok Ads, and Apple Search Ads for AU and UK markets
• Monitor campaign performance daily, identifying spend anomalies, CPA shifts, creative fatigue, and conversion rate changes
• Build and maintain weekly and monthly performance reports covering spend, CPA, conversion rates, and channel-level trends
• Use Branch attribution data to calculate true cost-per-acquisition across channels
• Coordinate with the external agency on campaign execution, creative briefs, budget pacing, and performance targets
• Conduct creative performance analysis to identify effective ad formats, messages, and hooks
• Manage campaign change logs and track performance impact
• Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences
• Use AI tools, Claude, MCP integrations, and automated reporting to accelerate analysis and automate workflows
• Support geo-level performance analysis across Australian states and UK cities
• Pull and cross-reference data from ad platforms, Branch, and the marketing database
• Proactively flag data discrepancies and attribution gaps
• Work directly with the Head of Acquisition Marketing

Requirements

• 2-3 years experience in performance/acquisition marketing, paid social, or growth roles
• Hands-on experience managing campaigns in at least two of: Meta Ads Manager, Google Ads, TikTok Ads Manager, Apple Search Ads
• Strong analytical skills and comfort working with data in spreadsheets or BI tools
• Understanding of mobile attribution (Branch, Adjust, AppsFlyer, or similar) and differences between platform-reported numbers and MMP data
• Experience with CPA/ROAS optimisation
• Familiarity with A/B testing methodology and statistical thinking
• Comfort with AI tools such as ChatGPT, Claude, Copilot, or similar
• Strong attention to detail
• Clear written communication and ability to summarise performance for non-marketers
• Experience working with external agencies or media partners
• Exposure to app-install campaigns and mobile growth is a strong plus

Core Competencies

Demonstrates expertise in managing and optimizing paid acquisition campaigns across multiple platforms, with a strong focus on data analysis, performance reporting, and collaboration with external agencies. Proficient in utilizing AI tools and mobile attribution methods to enhance campaign effectiveness and drive growth.

Highest-signal resume keywords

• Paid Acquisition Campaign Management
• Meta Ads Manager
• Google Ads
• Mobile Attribution (Branch, Adjust, AppsFlyer)
• A/B Testing Methodology

ATS Optimization Keywords

Hard Skills

• Campaign Performance Analysis
• CPA/ROAS Optimization
• Data Analysis in Spreadsheets
• Automated Reporting
• Creative Performance Analysis

Soft Skills

• Strong Attention to Detail
• Clear Written Communication

Industry Keywords

• Performance Marketing
• Growth Marketing
• App-Install Campaigns
• Mobile Growth

Tools & Technologies

• TikTok Ads Manager
• Apple Search Ads
• AI Tools (ChatGPT, Claude, Copilot)