Remote Digital Ads & CRO Specialist

Training Resources Group, Inc.; Waverley Council; Remote; AUD 90,000 - 120,000; Full time

Job summary

Training Resources Group, Inc. is seeking a purpose-driven Digital Ads & CRO Specialist to manage paid campaigns and drive conversion improvements across our websites and landing pages. You will also back the marketing team with data-driven insights and dashboards.

Reporting to the Head of Marketing, you’ll handle Google and Microsoft Ads, run A/B tests, and collaborate with Web, UX, SEO, and content teams to optimise CTR, ROAS, and landing-page performance.

Qualifications

• 3+ years experience in Google and/or Microsoft Ads
• Strong analytical skills and performance tracking mindset
• Experience running A/B tests using VWO and identifying CRO opportunities
• Familiarity with GA4, Google Tag Manager, and UTM tracking
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
• Excellent attention to detail, written English, and QA ability
• Experience collaborating with design, content, and dev teams

Responsibilities

• Plan, build, and manage ad campaigns on Google and Microsoft Ads
• Conduct targeting, keyword research, bidding, and audience segmentation
• Write and test ad copy; brief creatives to designers
• Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
• Report weekly performance metrics and suggest improvements
• Stay updated on platform changes and advertising trends
• Track and improve landing page and funnel conversion performance
• Identify friction points using tools like GA4, VWO, or Microsoft Clarity
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts
• Collaborate with the Web Dev and UX team on implementation
• Document results and present actionable insights
• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
• Analyse trends across ads, email, SEO, and social campaigns
• Investigate performance drops or anomalies and surface insights
• Work with CRM/Data team to track lead sources and quality
• Recommend tracking improvements in GA4, UTM usage, and event tagging
• Monitor competitor advertising trends, offers, keywords, and creative
• Share monthly insight snapshots with marketing and product teams
• Track VET sector market trends that may inform campaign strategy

Skills

Google Ads

Microsoft Ads

Data analysis

A/B testing (VWO)

GA4 / GTM / UTM tracking

Dashboarding (Looker Studio / Zoho)

Attention to detail / QA

Cross-functional collaboration

Tools

GA4

Google Tag Manager

UTM tracking

Looker Studio

Zoho Analytics

VWO

WordPress

Job description

Training Resources Group, Inc. is seeking a purpose-driven Digital Ads & CRO Specialist to manage paid campaigns and drive conversion improvements across our websites and landing pages. You will also back the marketing team with data-driven insights and dashboards.

Reporting to the Head of Marketing, you’ll handle Google and Microsoft Ads, run A/B tests, and collaborate with Web, UX, SEO, and content teams to optimise CTR, ROAS, and landing-page performance.