Data-Driven Marketing Manager — EdTech Growth (Remote)

Keypath Education; Melbourne; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Career development support

Flexible work model (remote, hybrid or

Wellbeing initiatives

LinkedIn Learning access

IT equipment provided

Job summary

Keypath Education is a leading EdTech company partnering with universities to design, launch and manage online degree programs. We seek a Marketing Manager to own performance across a portfolio, driving awareness, lead generation, enrolment and re‑enrolment with data‑driven campaigns.

You’ll collaborate with cross‑functional teams to optimise student journeys, manage budgets and deliver measurable growth in a fast‑paced, hybrid/remote‑friendly environment.

Qualifications

• 5+ years' experience in marketing, including experience in a marketing management role.
• Strong experience in product marketing, performance marketing or full‑funnel campaign management.
• A proven track record of driving growth and commercial outcomes across complex customer journeys.
• Experience using marketing and analytics platforms to inform decision‑making.

Responsibilities

• Own the marketing strategy and performance for a portfolio of online degree programs, ensuring lead, application and enrolment targets are achieved.
• Develop a deep understanding of programs, target audiences, market trends and competitive landscape to inform decisions.
• Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels.
• Collaborate with media, content, design, SEO, events and communications teams to deliver high‑impact campaigns.
• Monitor and analyse funnel performance to improve conversion rates and student outcomes.
• Partner with admissions, student success and university stakeholders to optimise the student journey.

Skills

Marketing management

Product marketing

Performance marketing

Analytics platforms

Stakeholder management

Project management

Data-driven mindset

Marketing qualification

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Reporting dashboards

Job description

Keypath Education is a leading EdTech company partnering with universities to design, launch and manage online degree programs. We seek a Marketing Manager to own performance across a portfolio, driving awareness, lead generation, enrolment and re‑enrolment with data‑driven campaigns.

You’ll collaborate with cross‑functional teams to optimise student journeys, manage budgets and deliver measurable growth in a fast‑paced, hybrid/remote‑friendly environment.