Growth-Driven Marketing Manager - Student Acquisition (Hybrid)

Online Education Services (OES); Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working (3 days in Cremorne)

Professional development

Health and wellbeing activities

Paid parental leave

Purchased leave

Study assistance

Employee assistance program (EAP)

Income protection insurance

Corporate health insurance rates

Job summary

Online Education Services (OES) is seeking a commercially driven Marketing Manager to lead student acquisition and growth initiatives for a major university partner. This role focuses on lead generation, demand generation and performance marketing beyond traditional branding, driving enrolments through data-led decisions and cross-functional collaboration.

You will shape growth strategies, optimise marketing investment, and enhance the student journey from enquiry to enrolment.

Qualifications

• 6-8 years of proven experience in lead generation, demand generation, customer acquisition or performance marketing.
• Strong commercial acumen with budgets, forecasts and ROI understanding.
• Experience collaborating with senior internal and external stakeholders on integrated campaigns.

Responsibilities

• Own and deliver student acquisition and lead generation strategies that drive enrolment growth.
• Develop and execute marketing plans aligned to university partner objectives.
• Collaborate with Performance Marketing, Sales, Digital, Retention and Marketing Automation teams to optimise conversions.
• Manage marketing budgets, forecasts and investment decisions to maximise ROI.
• Analyse campaign performance, lead quality and enrolment trends to identify growth opportunities.
• Lead integrated marketing campaigns and course launches from planning through to execution.
• Act as the marketing partner for university stakeholders, building trusted relationships and offering strategic advice.
• Translate market insights and customer data into actionable marketing strategies.

Skills

Lead generation

Demand generation

Customer acquisition

Performance marketing

Stakeholder management

Data-driven decision making

Campaign management

Job description

Online Education Services (OES) is seeking a commercially driven Marketing Manager to lead student acquisition and growth initiatives for a major university partner. This role focuses on lead generation, demand generation and performance marketing beyond traditional branding, driving enrolments through data-led decisions and cross-functional collaboration.

You will shape growth strategies, optimise marketing investment, and enhance the student journey from enquiry to enrolment.