Marketing Manager - 12 month Fixed Term

Keypath Education; Melbourne; Hybride; AUD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Career development support

Flexible work model (remote, hybrid or

Wellbeing initiatives

LinkedIn Learning access

IT equipment provided

Résumé du poste

Keypath Education is a leading EdTech company partnering with universities to design, launch and manage online degree programs. We seek a Marketing Manager to own performance across a portfolio, driving awareness, lead generation, enrolment and re‑enrolment with data‑driven campaigns.

You’ll collaborate with cross‑functional teams to optimise student journeys, manage budgets and deliver measurable growth in a fast‑paced, hybrid/remote‑friendly environment.

Qualifications

• 5+ years' experience in marketing, including experience in a marketing management role.
• Strong experience in product marketing, performance marketing or full‑funnel campaign management.
• A proven track record of driving growth and commercial outcomes across complex customer journeys.
• Experience using marketing and analytics platforms to inform decision‑making.

Responsabilités

• Own the marketing strategy and performance for a portfolio of online degree programs, ensuring lead, application and enrolment targets are achieved.
• Develop a deep understanding of programs, target audiences, market trends and competitive landscape to inform decisions.
• Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels.
• Collaborate with media, content, design, SEO, events and communications teams to deliver high‑impact campaigns.
• Monitor and analyse funnel performance to improve conversion rates and student outcomes.
• Partner with admissions, student success and university stakeholders to optimise the student journey.

Connaissances

Marketing management

Product marketing

Performance marketing

Analytics platforms

Stakeholder management

Project management

Data-driven mindset

Marketing qualification

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

CRM systems

Reporting dashboards

Description du poste

Make an Impact with Data That Drives Education

Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education.

Why Join Keypath?

• EdTech leader across Australia and SE Asia
• Flexible “Work Anywhere” model (remote, hybrid or office)
• High-growth environment with strong career development opportunities
• Certified as a Great Place to Work in Australia & Malaysia

The Opportunity

As a Marketing Manager at Keypath, you'll play a pivotal role in driving growth for a portfolio of leading university partners. Working at the intersection of product marketing, performance marketing and commercial strategy, you'll own the end‑to‑end marketing performance of your programs, from awareness and lead generation through to enrolment and re‑enrolment.

You’ll collaborate with cross‑functional teams across marketing, admissions, student success, insights and university stakeholders to create data‑driven campaigns that connect prospective students with life‑changing educational opportunities. This is an exciting opportunity for a commercially minded marketer who enjoys combining strategic thinking, creativity and analytics to deliver measurable results

Please note that this is a 12-month Fixed Term position.

What You’ll Be Doing

• Own the marketing strategy and performance for a portfolio of online degree programs, ensuring lead, application and enrolment targets are achieved.
• Develop a deep understanding of your programs, target audiences, market trends and competitive landscape to inform marketing decisions.
• Plan, execute and optimise integrated marketing campaigns across paid, owned and earned channels.
• Brief and collaborate with specialist teams including media, content, design, SEO, events and communications to deliver high‑impact campaigns.
• Monitor and analyse funnel performance, using insights and data to improve conversion rates and student outcomes.
• Partner with admissions, student success and university stakeholders to identify opportunities and remove barriers across the student journey.
• Manage marketing budgets, forecasts and performance reporting, proactively identifying risks and growth opportunities.
• Champion continuous improvement through testing, learning and the implementation of best‑practice marketing approaches.
• Build trusted relationships with university partners and internal stakeholders, ensuring alignment and delivering a world‑class partner experience.

About You

You’re a commercially driven marketing professional who loves turning insights into action and delivering measurable results. You thrive in a fast‑paced, collaborative environment and enjoy balancing strategic thinking with hands‑on execution.

You'll Bring

• 5+ years' experience in marketing, including experience in a marketing management role.
• Strong experience in product marketing, performance marketing or full‑funnel campaign management.
• A proven track record of driving growth and commercial outcomes across complex customer or student journeys.
• Experience using marketing and analytics platforms such as Google Analytics, CRM systems and reporting dashboards to inform decision‑making.
• Exceptional stakeholder management skills, with the ability to influence and collaborate across multiple teams and external partners.
• Strong project management, communication and presentation skills.
• A data‑driven mindset with a passion for testing, optimisation and continuous improvement.
• A tertiary qualification in Marketing, Business, Communications or a related field.

Most importantly, you'll be motivated by the opportunity to help students access high‑quality education and contribute to Keypath's mission of transforming lives through learning.

What We Offer

• Professional development support, including access to certifications and training programmes.
• Flexible working (remote, hybrid or office)
• Employee Assistance Program and wellbeing initiatives
• Access to LinkedIn Learning and career development programs
• IT Equipment provided for your success

Ready to Make an Impact?

Join Keypath and help shape the future of education. We welcome applicants from all backgrounds and are committed to an inclusive hiring experience.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration. Preferred applicants may be required to complete a police check and other pre‑employment checks.