Senior Marketing Manager

Keypath Education; Melbourne; Remote; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible Work Anywhere

Career development opportunities

Collaborative culture

Great Place to Work Australia/Malaysia

Job summary

Keypath Education, a global EdTech partner delivering online learning with leading universities, seeks a Senior Marketing Manager to shape strategy, drive performance and champion the student experience across a university partner portfolio.

You’ll lead an agile marketing squad, collaborate with cross-functional teams, and translate insights into go-to-market plans that boost ROI while strengthening customer journeys across channels including paid search, SEO and website optimization.

Qualifications

• 7+ years marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing.
• Proven experience leading, coaching and motivating high-performing marketing teams.
• Strong strategic planning skills, with the ability to translate business objectives into actionable marketing plans.
• Strong stakeholder and relationship management skills, including experience influencing cross-functional teams and external partners.
• Experience managing marketing budgets and making ROI-based investment decisions.
• Strong analytical skills and the ability to turn data into clear, actionable insights.
• Working knowledge of paid search, SEO and website/CRO.
• A growth mindset and genuine enthusiasm for innovation, experimentation and continuous improvement.
• Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools.

Responsibilities

• Lead the development and optimisation of integrated go-to-market strategies, using customer, competitor, market and performance insights to shape propositions and campaigns.
• Own portfolio marketing performance, using data and commercial insights to identify opportunities, improve funnel performance and maximise ROI.
• Build strong relationships with university partners and internal stakeholders, influencing strategic decisions and driving alignment around shared goals.
• Lead, coach and develop a team of marketing professionals, while setting clear strategic direction and priorities for the marketing squad.
• Oversee end-to-end campaign execution, ensuring marketing activity is effectively delivered, measured and continuously optimised.
• Champion the student experience by staying close to the customer journey and using insights to create more meaningful connections.
• Bring a test-and-learn mindset to the team, identifying opportunities to innovate, experiment and scale what works.
• Manage marketing investment and budgets, making informed commercial trade-offs across the portfolio.
• Apply strong knowledge of digital channels including paid search, SEO and website/CRO.

Skills

7+ years marketing experience

Leadership & coaching

Strategic planning

Stakeholder management

Analytics & insights

Google Analytics

Salesforce Marketing Cloud

SEO & Paid Search

Data visualization tools

Tools

Salesforce Marketing Cloud (SFMC)

Data visualization tools

Job description

Australia-based | Remote-first | Senior Marketing Manager

At Keypath Education, we’re transforming the way people access education by partnering with leading universities to deliver high-quality online learning experiences.

We’re looking for a Senior Marketing Manager to join our Marketing team and play a pivotal role in shaping strategy, driving performance, and championing the student experience across a designated portfolio of university partners.

This is a senior leadership role for a commercially minded, customer-focused marketer who knows how to turn insights into action, bring people together around a clear strategy, and drive measurable business outcomes.

The Opportunity

As Senior Marketing Manager, you’ll lead an agile marketing squad and work closely with cross-functional teams and university partners to develop and deliver customer-centric go-to-market strategies.

You’ll:

• Lead the development and optimisation of integrated go-to-market strategies, using customer, competitor, market and performance insights to shape propositions and campaigns.

• Own portfolio marketing performance, using data and commercial insights to identify opportunities, improve funnel performance and maximise ROI.

• Build strong relationships with university partners and internal stakeholders, influencing strategic decisions and driving alignment around shared goals.

• Lead, coach and develop a team of marketing professionals, while setting clear strategic direction and priorities for the marketing squad.

• Oversee end-to-end campaign execution, ensuring marketing activity is effectively delivered, measured and continuously optimised.

• Champion the student experience by staying close to the customer journey and using insights to create more meaningful connections.

• Bring a test-and-learn mindset to the team, identifying opportunities to innovate, experiment and scale what works.

• Manage marketing investment and budgets, making informed commercial trade-offs across the portfolio.

• Apply strong knowledge of digital channels including paid search, SEO, website/CRO and emerging discovery channels.

About You

You’re an experienced marketer who combines strategic thinking with commercial acumen and a genuine customer-first mindset.

You’ll have:

• 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing.

• Proven experience leading, coaching and motivating high-performing marketing teams.

• Strong strategic planning skills, with the ability to translate business objectives into actionable marketing plans.

• Strong stakeholder and relationship management skills, including experience influencing cross-functional teams and external partners.

• Experience managing marketing budgets and making ROI-based investment decisions.

• Strong analytical skills and the ability to turn data into clear, actionable insights.

• Working knowledge of paid search, SEO and website/CRO.

• A growth mindset and genuine enthusiasm for innovation, experimentation and continuous improvement.

• Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools.

Most importantly, you’ll enjoy bringing people together, challenging the status quo, and finding better ways to deliver meaningful outcomes for customers and the business.

Why Keypath?

At Keypath, we believe education has the power to transform lives.

You’ll join a global EdTech organisation where collaboration, innovation, commitment and lifelong learning are part of how we work. You’ll have the opportunity to work alongside talented marketing, digital, sales, product and strategy professionals while partnering with leading universities.

This is an opportunity to make a genuine impact — shaping how students discover, engage with and ultimately access education.

• Global EdTech leader across Australia and SE Asia

• Flexible "Work Anywhere" model (remote, hybrid or office)

• High-growth environment with strong career development opportunities

• Collaborative, innovative, people-first culture

• Certified as a Great Place to Work in Australia & Malaysia

Ready to make an impact?

If you’re a strategic and commercially minded marketing leader who loves using customer insight, data and creativity to drive performance, we’d love to hear from you.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration. Preferred applicants may be required to complete a police check and other pre-employment checks.