Ai-Driven Paid Media Specialist

Reload Business Group; Melbourne; Hybrid; AUD 65,000 - 100,000; Full time

Job summary

Keypath Education is seeking a Paid Media Specialist to drive student enrolment outcomes for university partners across Australia. You will design, execute and optimise paid search, paid social and retargeting campaigns using data, automation and AI-powered technologies.

Join a high-performing digital marketing team with autonomy to influence strategy, test new technologies and contribute to innovative marketing initiatives that expand online education.

Responsibilities

• Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.
• Leverage AI-powered campaign formats and emerging advertising technologies to improve performance.
• Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.
• Forecast lead volumes, media spend and performance outcomes to support planning and budget management.
• Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.
• Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.
• Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.
• Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects

Job description

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Job Description

Make an Impact with Data That Drives Global Education

Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education.

Why Join Keypath?

EdTech leader across Australia and SE Asia

Flexible “Work Anywhere” model (remote, hybrid or office)

High-growth environment with strong career development opportunities

Certified as a Great Place to Work in Australia & Malaysia

The Opportunity

As a Paid Media Specialist at Keypath Education, you\'ll play a pivotal role in driving student enrolment outcomes for leading university partners across Australia.

Working within a high-performing digital marketing team, you\'ll design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment.

This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution. You\'ll have the autonomy to influence campaign strategy, test new technologies and contribute to innovative marketing initiatives that help shape the future of online education.

What You\u2019ll Be Doing

Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.

Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.

Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.

Forecast lead volumes, media spend and performance outcomes to support planning and budget management.

Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.

Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.

Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.

Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects

About You

\u2018You\'re passionate about digital marketing and love using data, technology and innovation to deliver campaigns that make a real impact.\u2019