Data-Driven CRM & Personalisation Specialist

Best & Less; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Best & Less is seeking an experienced CRM & Lifecycle Marketing Specialist to strengthen customer data capabilities, enhance personalisation and shape how we engage Friends Club members throughout their journey.

You will lead segmentation, automation and lifecycle programs, partnering across Marketing, Ecommerce and IT to drive loyalty, engagement and data-driven decisions. The role involves hands-on platform management and collaboration with multiple teams in a dynamic retail environment.

Qualifications

• Tertiary qualifications in Marketing, Digital Marketing, CRM or a related discipline.
• Hands-on experience using CRM, customer engagement or MarTech platforms.
• Experience with customer data governance and database management.
• Strong knowledge of campaign creation, segmentation, automation and lifecycle marketing.
• Experience using business intelligence and reporting tools such as Power BI.
• Understanding of email deliverability, accessibility and campaign optimisation.
• Confidence using Google Analytics and AI-powered tools to improve efficiency and accuracy.
• Strong analytical skills with the ability to turn complex information into practical actions.
• Excellent communication, project management and stakeholder management skills.
• A commercially focused, collaborative and solutions-oriented mindset.

Responsibilities

• Strengthen customer data capture, quality, validation and governance.
• Develop customer segmentation strategies that improve relevance, engagement and retention.
• Monitor customer and campaign performance, translating data into clear, actionable recommendations.
• Identify opportunities to enhance automated lifecycle programs and triggered customer journeys.
• Use AI and MarTech capabilities to improve personalisation, productivity and campaign performance.
• Develop testing frameworks across email, SMS, web, mobile wallet and other customer channels.
• Support email accessibility, deliverability and campaign optimisation.
• Partner with Ecommerce to create more personalised onsite customer experiences.
• Help grow Friends Club acquisition, engagement, loyalty and advocacy.
• Support customer data, privacy and technology projects, including requirements gathering, UAT and regression testing.
• Manage relationships with CRM, customer engagement and deliverability technology partners.
• Collaborate with internal stakeholders to deliver customer initiatives on time.

Skills

CRM platforms

Lifecycle marketing

Data governance

Segmentation

Automation

Campaign performance analysis

Stakeholder management

Communication

Project management

Commercial mindset

Education

Marketing/CRM degree

Tools

Power BI

Google Analytics

Emarsys

SQL

Validity Everest

Litmus

Job description

Best & Less is seeking an experienced CRM & Lifecycle Marketing Specialist to strengthen customer data capabilities, enhance personalisation and shape how we engage Friends Club members throughout their journey.

You will lead segmentation, automation and lifecycle programs, partnering across Marketing, Ecommerce and IT to drive loyalty, engagement and data-driven decisions. The role involves hands-on platform management and collaboration with multiple teams in a dynamic retail environment.