Customer Data Enablement Lead: AI-Driven Personalisation

MECCA; City of Melbourne; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Professional development programs

Health and well-being initiatives

Rewards and recognition programs

Bonus and incentive programs

Quarterly product allowance

Employee discount

Job summary

MECCA is seeking a Customer Data Enablement Lead for a 12-month fixed term. You will shape the strategy and design behind customer data, connecting loyalty, personalization and marketing tech to deepen customer understanding.

You’ll be hands-on with SQL and data platforms, including Lumos and Salesforce Marketing Cloud, leading a small Audience Specialist team. You will balance delivering immediate needs with building scalable foundations and a forward-looking roadmap that explores AI-enabled

Qualifications

• Hands-on SQL and data platform experience to analyse datasets.
• Experience in customer intelligence, MarTech or related roles.
• 2+ years in data warehouse environments (e.g. Snowflake).
• Strong SQL skills for querying and manipulating datasets.
• Proven end-to-end solutioning and stakeholder management.
• Ability to explain technical concepts to non-technical audiences.
• Genuine commercial acumen with data capability alignment.

Responsibilities

• Own the strategy and solution design for capturing and activating customer data.
• Lead and develop a team of three Audience Specialists.
• Hands-on analysis across Lumos, SQL datasets and Salesforce Marketing Cloud.
• Define end-to-end data approaches and lead delivery of initiatives.
• Translate priorities into data capabilities and requirements.
• Shape a forward-looking customer data roadmap including AI-enabled personalization.
• Link data capability to Voice of Customer and broader outcomes.

Skills

SQL

Data platforms

Stakeholder management

Communication

Leadership

MarTech

Tools

Salesforce Marketing Cloud

Lumos data warehouse

Snowflake

Job description

MECCA is seeking a Customer Data Enablement Lead for a 12-month fixed term. You will shape the strategy and design behind customer data, connecting loyalty, personalization and marketing tech to deepen customer understanding.

You’ll be hands-on with SQL and data platforms, including Lumos and Salesforce Marketing Cloud, leading a small Audience Specialist team. You will balance delivering immediate needs with building scalable foundations and a forward-looking roadmap that explores AI-enabled