Data-Driven Brand & Digital Marketing Lead

UOM University of Melbourne; Parkville; On-site; AUD 125,000 - 136,000; Full time

Benefits offered by this job

17% superannuation

Salary packaging

Health and wellbeing programs

Discounted services

Professional development opportunities

Melbourne Theatre Company discounts

Employee assistance program

Job summary

The University of Melbourne is seeking a Brand & Digital Marketing Manager at the Doherty Institute to lead brand stewardship across traditional and digital touchpoints. You will oversee websites, intranet performance, and content governance while shaping audience-focused campaigns.

With a marketing/communications background, you will drive analytics, copy and visuals for diverse scientific audiences and provide counsel to senior leaders on reputational risk.

Qualifications

• Hold a relevant marketing or communications degree or equivalent experience.
• Experience in digital marketing campaigns across multiple channels.
• Advanced expertise in digital channels, analytics and CMS/CRM.
• Ability to produce tailored copy and visuals for diverse audiences.
• Strong judgement on risk and reputational issues.

Responsibilities

• Lead brand stewardship across traditional and digital touchpoints.
• Oversee website and intranet performance with content governance.
• Design and implement social media and EDM campaigns.
• Analyse digital channel performance and report insights.
• Advise senior leaders and supervise communications support.

Skills

Digital channels

Analytics

CMS

CRM

Salesforce

WordPress

Canva

Campaign management

Copywriting

Education

Marketing/Communications degree

Tools

Salesforce

WordPress

Canva

CMS

Job description

The University of Melbourne is seeking a Brand & Digital Marketing Manager at the Doherty Institute to lead brand stewardship across traditional and digital touchpoints. You will oversee websites, intranet performance, and content governance while shaping audience-focused campaigns.

With a marketing/communications background, you will drive analytics, copy and visuals for diverse scientific audiences and provide counsel to senior leaders on reputational risk.