Executive Director Marketing & Communications

SHK Asia Pacific; Melbourne; Presencial; AUD 300.000 - 480.000; Tempo integral

Resumo da vaga

SHK Asia Pacific seeks an Executive Director Marketing & Communications to lead a major university’s integrated marketing, communications and digital function. The role demands transformative leadership, expertise in brand strategy, audience engagement and digital experience, and the ability to align communications with revenue, engagement and global positioning.

Reporting to the Vice-Chancellor, you will drive data-informed decisions, develop compelling narratives for stakeholders, and

Responsabilidades

• Lead the integrated marketing, communications and digital function to deliver a unified strategic narrative.
• Strengthen brand and reputation, drive market positioning across domestic and international markets.
• Develop operating models and build a high-performing, innovative team to achieve measurable outcomes.

Descrição da vaga

Executive Director Marketing & Communications

• Lead newly integrated marketing, communications and digital function
• Transformative leadership opportunity

About the organisation

This organisation is one of Australia's largest and most internationally connected universities, with a global footprint spanning Asia and Europe. With a long-standing reputation for excellence in education, research and industry engagement, the university is known for its practical, outward-facing approach, working closely with industry, government and community partners to deliver real-world solutions and lasting social and economic impact. The university is committed to creating transformative experiences for students and making a meaningful impact, while offering a vibrant, inclusive workplace where innovation thrives, diverse perspectives are valued and people are empowered to shape a better future.

About the role

Reporting to the Vice-President, Engagement, the Executive Director Marketing & Communications will lead the integration of the marketing and communications function, bringing together global brand and marketing, communications, and digital & experience to deliver a unified strategic narrative, strengthen brand and reputation, drive a differentiated market positioning, and create seamless, audience-centred experiences across domestic and international markets. Leading the evolution of the university's engagement approach through contemporary marketing, communications and digital, the role will leverage data, insights, technology and customer-centred design to drive impact, inform decision-making, and enhance organisational performance. The appointee will ensure the university remains responsive to changing audience expectations, market dynamics and emerging opportunities in an increasingly competitive and volatile environment, and support university priorities, including revenue diversification, industry engagement, staff and student engagement, research impact, lifelong learning, philanthropy, alumni engagement and global positioning. Key to the role is embedding effective operating models and ways of working that strengthen collaboration, improve efficiency and maximise organisational impact, and driving a high-performing innovative team, empowered to deliver excellence and measurable outcomes that advance the university's strategic objectives and global reputation.

About you

You are a contemporary marketing, communications and digital leader with a proven record of leading multidisciplinary functions at scale in large, complex and high-profile organisations. Your experience is ideally within higher education or a relevant commercial services sector. You bring deep expertise in brand strategy, market development, audience engagement, CX, proposition development and campaigns, using data, insights and technology to drive measurable outcomes. You have led enterprise communications that strengthen reputation and build internal and external stakeholder trust, spanning strategic narrative, executive communications, media and government relations, issues management and crisis communications. Having integrated best practice marketing, communications and digital capabilities to deliver a coherent brand, unified audience experience and greater organisational effectiveness, you foster collaboration and harness digital platforms, emerging technologies and customer-centred design. An accomplished executive change leader, your influencing and stakeholder management skills enable you to advise, challenge and guide the Vice-Chancellor, university executive and senior leaders. With strategic, commercial and analytical acumen you can identify market opportunities, support revenue diversification and develop compelling value propositions and growth strategies. Your passion for leading and inspiring large-scale transformation and the design and implementation of operating models, positions you to shape the university's next chapter.