Brand & Digital Marketing Lead — Life-Saving Science

University of Melbourne; Melbourne; On-site; AUD 125,000 - 136,000; Full time

Benefits offered by this job

17% superannuation

Salary packaging

Professional development

Flexible work arrangements

Inclusive workplace

Job summary

The University of Melbourne invites applications for a Full-time, fixed-term Brand and Digital Marketing Manager at the Doherty Institute. You will steward the Doherty Institute brand across digital channels, drive data-informed strategies, optimise platforms and deliver engaging content to support infectious disease research.

Join a collaborative team and partner with clinicians, researchers and communications professionals.

Qualifications

• Hold a relevant marketing or communications degree, diploma or equivalent experience.
• Advanced expertise across digital channels, analytics, CMS, CRM, and tools like Salesforce, WordPress and Canva.
• Proven track record delivering end-to-end digital marketing campaigns in dynamic environments.
• Produce targeted, engaging copy and visual content for diverse audiences and scientific subjects.
• Strong risk and reputation management with minimal supervision.
• Engage academia, healthcare and partner organisations to build collaborative outcomes.

Responsibilities

• Lead brand stewardship across touchpoints.
• Oversee website and intranet performance, content governance.
• Design and implement social media and EDM campaigns.
• Analyse digital channel performance and report insights.
• Provide expert advice to senior leaders and supervise communications support.

Skills

Digital marketing strategy

Analytics

Content development

Stakeholder management

Copywriting

Education

Marketing or Communications degree

Tools

Salesforce

WordPress

Canva

CMS tools

Job description

The University of Melbourne invites applications for a Full-time, fixed-term Brand and Digital Marketing Manager at the Doherty Institute. You will steward the Doherty Institute brand across digital channels, drive data-informed strategies, optimise platforms and deliver engaging content to support infectious disease research.

Join a collaborative team and partner with clinicians, researchers and communications professionals.