Brand and Digital Marketing Manager

UOM University of Melbourne; Parkville; Sur place; AUD 125 000 - 136 000; Plein temps

Avantages offerts par ce poste

17% superannuation

Salary packaging

Health and wellbeing programs

Discounted services

Professional development opportunities

Melbourne Theatre Company discounts

Employee assistance program

Résumé du poste

The University of Melbourne is seeking a Brand & Digital Marketing Manager at the Doherty Institute to lead brand stewardship across traditional and digital touchpoints. You will oversee websites, intranet performance, and content governance while shaping audience-focused campaigns.

With a marketing/communications background, you will drive analytics, copy and visuals for diverse scientific audiences and provide counsel to senior leaders on reputational risk.

Qualifications

• Hold a relevant marketing or communications degree or equivalent experience.
• Experience in digital marketing campaigns across multiple channels.
• Advanced expertise in digital channels, analytics and CMS/CRM.
• Ability to produce tailored copy and visuals for diverse audiences.
• Strong judgement on risk and reputational issues.

Responsabilités

• Lead brand stewardship across traditional and digital touchpoints.
• Oversee website and intranet performance with content governance.
• Design and implement social media and EDM campaigns.
• Analyse digital channel performance and report insights.
• Advise senior leaders and supervise communications support.

Connaissances

Digital channels

Analytics

CMS

CRM

Salesforce

WordPress

Canva

Campaign management

Copywriting

Formation

Marketing/Communications degree

Outils

Salesforce

WordPress

Canva

CMS

Description du poste

Role type: Full-time; Fixed-term (12-month maternity leave cover)

Faculty: Medicine, Dentistry and Health Sciences

Department/School: Peter Doherty Institute for Infection and Immunity

Salary: UOM 8 - $125,191 - $135,504 p.a. plus 17% super

Strategic brand leadership in a renowned infection and immunity institute / shape high-impact digital channels with data-led insights / collaborate with expert clinicians, researchers and communicators.

Investing in you – 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne

We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research.

Discover more via our website.

What you will deliver

• Lead brand stewardship, ensuring consistent application of core brand elements across traditional and digital touchpoints.
• Oversee website and intranet performance, usability and content governance, coordinating updates to meet audience needs.
• Design and implement social media and EDM campaigns that build, nurture and engage priority audiences.
• Analyse digital channel performance, report insights and recommend improvements to optimise reach, engagement and reputation.
• Provide expert advice to senior leaders and jointly supervise communications support, fostering collaborative stakeholder relationships.

You may be a great fit if you

• Hold a relevant marketing or communications degree, diploma or equivalent experience in complex organisations.
• Demonstrate advanced expertise across digital channels, analytics, CMS, CRM and tools like Salesforce, WordPress and Canva.
• Bring a strong track record delivering end-to-end digital marketing campaigns and projects in dynamic environments.
• Produce targeted, engaging copy and visual content tailored to diverse audiences and scientific subject matter.
• Exercise sound judgement in risk management, reputational issues and complex decision making with minimal supervision.Engage stakeholders across academia, healthcare and partner organisations, building productive relationships and collaborative outcomes.

What we offer you

• Build future financial security with 17% superannuation
• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
• Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning
• Progressive, considerate leave provisions to empower your work-life balanceand well-being, including leading parental leave, gender affirmation leave, cultural leave, and menstruation and menopause leave
• Salary packaging and access to a range of discounted services including Bupa health insurance, and access to unique cultural and recreational benefits such as discounts for the Melbourne Theatre Company
• Health and well-being services including a leading Employee Assistance Program

Your new team – Doherty Institute

You will join the Doherty Institute, a world-leading partnership advancing infectious disease research and global health. The Communications Team is collaborative, expert and committed to translating complex science into accessible, impactful stories. You will partner with clinicians, researchers and professional staff across the University and hospital, shaping the Institute’s reputation.

Be Yourself

The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb. We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible recruitment process.

Aboriginal and Torres Strait Islander Applicants

We aspire to be the University of choice for Indigenous Australians. Visit our Indigenous staff page to learn more about our investment and support for Aboriginal and Torres Strait Islander staff. Indigenous applicants are encouraged to connect with our Indigenous Employment & Development team at [e-mail].

You must have current valid work rights for Australia. Visa sponsorship is not available for this role. A Working with Children Check is required for all positions. If successful, we will guide you through the process and reimburse you.

For questions related to our recruitment process email at [e-mail].

For recruitment adjustments contact Kim Groizard on [phone] or at [e-mail] (subject: 'Recruitment Adjustments').

Applications close: 20 November 2026 at 11:55 PM; Melbourne time zone.

Position Description: PD_Brand and Digital Marketing Manager_Doherty Institute.docx PD_Brand and Digital Marketing Manager_Doherty Institute.pdf