Brand and Digital Marketing Manager

University of Melbourne; Melbourne; Sur place; AUD 125 000 - 136 000; Plein temps

Avantages offerts par ce poste

17% superannuation

Salary packaging

Professional development

Flexible work arrangements

Inclusive workplace

Résumé du poste

The University of Melbourne invites applications for a Full-time, fixed-term Brand and Digital Marketing Manager at the Doherty Institute. You will steward the Doherty Institute brand across digital channels, drive data-informed strategies, optimise platforms and deliver engaging content to support infectious disease research.

Join a collaborative team and partner with clinicians, researchers and communications professionals.

Qualifications

• Hold a relevant marketing or communications degree, diploma or equivalent experience.
• Advanced expertise across digital channels, analytics, CMS, CRM, and tools like Salesforce, WordPress and Canva.
• Proven track record delivering end-to-end digital marketing campaigns in dynamic environments.
• Produce targeted, engaging copy and visual content for diverse audiences and scientific subjects.
• Strong risk and reputation management with minimal supervision.
• Engage academia, healthcare and partner organisations to build collaborative outcomes.

Responsabilités

• Lead brand stewardship across touchpoints.
• Oversee website and intranet performance, content governance.
• Design and implement social media and EDM campaigns.
• Analyse digital channel performance and report insights.
• Provide expert advice to senior leaders and supervise communications support.

Connaissances

Digital marketing strategy

Analytics

Content development

Stakeholder management

Copywriting

Formation

Marketing or Communications degree

Outils

Salesforce

WordPress

Canva

CMS tools

Description du poste

Role type: Full-time; Fixed-term (12-month maternity leave cover)
Faculty: Medicine, Dentistry and Health Sciences
Department/School: Peter Doherty Institute for Infection and Immunity
Salary: UOM 8 - $125,191 - $135,504 p.a. plus 17% super

• Strategic brand leadership in a renowned infection and immunity institute / shape high-impact digital channels with data-led insights / collaborate with expert clinicians, researchers and communicators
• Lead Doherty Institute's brand and digital presence, connecting diverse audiences with life-saving science.
• Investing in you - 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity
In this role you will steward the Doherty Institute brand across all digital channels and touchpoints.
You will drive data-informed strategies, optimise platforms and deliver engaging content that supports infectious disease research and impact.

What you will deliver:

• Lead brand stewardship, ensuring consistent application of core brand elements across traditional and digital touchpoints.
• Oversee website and intranet performance, usability and content governance, coordinating updates to meet audience needs.
• Design and implement social media and EDM campaigns that build, nurture and engage priority audiences.
• Analyse digital channel performance, report insights and recommend improvements to optimise reach, engagement and reputation.
• Provide expert advice to senior leaders and jointly supervise communications support, fostering collaborative stakeholder relationships.

You may be a great fit if you:

• Hold a relevant marketing or communications degree, diploma or equivalent experience in complex organisations.
• Demonstrate advanced expertise across digital channels, analytics, CMS, CRM and tools like Salesforce, WordPress and Canva.
• Bring a strong track record delivering end-to-end digital marketing campaigns and projects in dynamic environments.
• Produce targeted, engaging copy and visual content tailored to diverse audiences and scientific subject matter.
• Exercise sound judgement in risk management, reputational issues and complex decision making with minimal supervision.
• Engage stakeholders across academia, healthcare and partner organisations, building productive relationships and collaborative outcomes.

For further information please refer to the attached PD.

What we offer you!
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfilment, including:

• Build future financial security with 17% superannuation
• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
• Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning
• Progressive, considerate leave provisions to empower your work-life balance and well-being, including leading parental leave, gender affirmation leave, cultural leave, and menstruation and menopause leave.
• Salary packaging and access to a range of discounted services including Bupa health insurance, and access to unique cultural and recreational benefits such as discounts for the Melbourne Theatre Company
• Health and well-being services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team - Doherty Institute
You will join the Doherty Institute, a world-leading partnership advancing infectious disease research and global health.
The Communications Team is collaborative, expert and committed to translating complex science into accessible, impactful stories.
You will partner with clinicians, researchers and professional staff across the University and hospital, shaping the Institute's reputation.

Be Yourself
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb.

We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible recruitment process.

Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians. Visit our Indigenous staff page to learn more about our investment and support for Aboriginal and Torres Strait Islander staff.

Indigenous applicants are encouraged to connect with our Indigenous Employment & Development team at ***********@unimelb.edu.au.

• Learn more about the process, including tips and FAQs.
• You must have current valid work rights for Australia. Visa sponsorship is not available for this role.
• A Working with Children Check is required for all positions. If successful, we will guide you through the process and reimburse you.

Want to know more?

• For questions related to our recruitment process email at **********@unimelb.edu.au
• For recruitment adjustments contact Kim Groizard on [phone] or at **********@unimelb.edu.au (subject: 'Recruitment Adjustments').

Applications close: 20 November 2026 at 11:55 PM; Melbourne time zone.

Position Description: PD_Brand and Digital Marketing Manager_Doherty Institute.docx

PD_Brand and Digital Marketing Manager_Doherty Institute.pdf

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