Senior Marketing Data Analyst

August; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

A forward-thinking agency in Melbourne is looking for an analytical professional to enhance promotional campaigns through research and insights. This role focuses on understanding audiences, behaviors, and market signals to shape effective strategies and decisions. Candidates should have a strong track record in analytics or research and solid knowledge in business intelligence and data science. The position involves working closely with clients and teams, analyzing early signals, and designing experiments to influence directions effectively.

Qualifications

• Strong track record in analytics or research, influencing decisions rather than just reporting.
• Solid grounding in business intelligence and data science, applied in exploratory contexts.

Responsibilities

• Research audiences, behavior, and market context before work is fully defined.
• Work with clients and teams to clarify objectives, hypotheses, and success measures early.
• Analyze early signals and patterns to guide decisions while it still matters.
• Design and interpret experiments to test ideas and reduce uncertainty.
• Combine qualitative and quantitative inputs into a forward-looking point of view.
• Feed insight into strategy, creative, and delivery in ways that influence direction.
• Help clients understand scenarios, likely outcomes, and trade-offs.
• Stay close to live work so insight evolves as conditions change.

Skills

Analytics experience

Research proficiency

Business intelligence knowledge

Data science application

Job description

Some work exists to explain what happened. Other work exists to help decide what should happen next.

This role sits firmly in the second category.

It's about looking forward rather than backward. Understanding audiences, behaviour, and emerging signals early enough to shape decisions before momentum sets in. We're looking for someone who is energised by that kind of work. Someone who enjoys research, exploration, and forming a point of view before the answer is obvious.

This role exists because the campaigns, content, and projects we deliver are designed to change outcomes. That change is stronger when insight is predictive, research-driven, and embedded early, not bolted on at the end.

The role, plainly

You'll be responsible for the analysis and insight that informs promotional campaigns, content, and project-based work. Your focus is not simply on measurement, but on direction.

You'll spend time understanding audiences, markets, and behaviour through research, data, and experimentation. The work often begins before anything is live, helping shape where effort should go, what assumptions are worth testing, and what success should look like.

You'll work closely with strategists, creatives, and clients as ideas are forming. You'll help frame the right questions, challenge early thinking, and guide decisions with evidence, judgement, and a clear view of uncertainty.

What you’ll actually be doing

• Researching audiences, behaviour, and market context before work is fully defined
• Working with clients and teams to clarify objectives, hypotheses, and success measures early
• Analysing early signals and patterns to guide decisions while it still matters
• Designing and interpreting experiments to test ideas and reduce uncertainty
• Combining qualitative and quantitative inputs into a forward‑looking point of view
• Feeding insight into strategy, creative, and delivery in ways that influence direction
• Helping clients understand scenarios, likely outcomes, and trade‑offs
• Staying close to live work so insight evolves as conditions change

You will need

These are the essentials. We expect depth here.

• A strong track record in analytics or research, influencing decisions rather than just reporting
• Solid grounding in business intelligence and data science, applied in exploratory contexts