Digital Analyst

CPA Australia; City of Brisbane; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Hybrid working – minimum 2 days in the office

Learning & Professional Development opportunities

Job summary

A leading professional accounting body is seeking a Digital Analyst to contribute to digital analytics and improve member experiences through insights. You will analyze B2B and B2C customer interactions, utilizing tools like Adobe Analytics and SQL for performance improvement. This role requires strong analytical skills, experience in A/B testing, and the ability to communicate insights effectively. With hybrid working options, you will join a values-led organization focused on professional growth and excellence.

Qualifications

• Experience implementing digital analytics tracing and providing insights for Marketing.
• Hands-on experience in leveraging Adobe suite tools to enhance marketing strategies.
• Strong analytical skills to identify opportunities for optimisation and data-driven decision-making.

Responsibilities

• Deliver insight supporting decision-making and design of engaging experiences.
• Drive data-driven decision making by analysing customer interactions.
• Keep abreast of industry trends to lead best practices in digital analytics.

Skills

Expertise in Digital Analytics

Proficiency in SQL

A/B testing and Personalisation

Channel attribution models

Business acumen

Tools

Adobe Analytics

Google Tag Manager

Power BI

Job description

As the Digital Analyst, you are responsible for contributing to the enterprise approach to digital analytics. You will deliver insight that supports decision-making and the design of personalised and engaging experiences for members and customers. Key to this role will be advising marketing and business development in the definition and implementation of measurement strategies, delivering relevant, frequent, cross-channel performance reports with meaningful, actionable insights.

Working with the Digital Marketing Team and key stakeholders across the wider business, you will drive data-driven decision making by analysing how prospective and existing B2B and B2C customers interact across our touchpoints to recommend performance improvement opportunities across the business. You will use your expertise in Adobe Analytics to derive key insights that optimise digital experiences. As a digital analyst in the organisation, you will be responsible for keeping abreast of industry trends and leading best practice in this area.

This opportunity is a fixed term contract to end of 2026

About You:

You will come to us with experience implementing digital analytics tracing and working with digital and customer data, providing insights for Marketing, Service and Business Development.

You will also have:

Understanding of Data Engineering, Business Analytics and Marketing principles, with an engineering mindset both from a front-end development and data engineering perspective

In-depth knowledge of Adobe suite of products, including Adobe Analytics, Adobe Launch, Adobe Experience Cloud, Adobe Experience Platform, Google Tag Manager, with hands‑on experience in leveraging these tools to drive actionable insights and enhance marketing strategies

Hands‑on experience in implementing Adobe Analytics tracking code across digital properties, configuring Events, eVars, Props, to track key metrics and user interactions

• Expertise in Digital Analytics with a strong portfolio showcasing successful data analysis and optimisation projects that have driven digital marketing performance and ROI
• Proficiency in manipulating and transforming raw data from Adobe Analytics with SQL to be used for analytics and visualisation in Power BI
• Experience in developing and maintaining Adobe Analytics Workspace dashboards and reports to provide stakeholders with real-time insights into digital performance metrics, KPIs, and trends
• Strong understanding of channel attribution models and experience refining them to ensure accurate attribution of conversions, optimising marketing spend, and improving campaign strategies
• Strong analytical skills, with the ability to identify opportunities for optimisation and improvement based on insights and drive data‑centric decision‑making processes
• Experience in conducting A/B testing and Personalisations to evaluate the effectiveness of digital initiatives and make data‑driven recommendations for optimisation.
• Experience working with omnichannel marketing and CX analytics
• Strong business acumen and ability to communicate insights to stakeholders so they are well understood and will drive action from insight
• Continuous learning orientation, staying informed about industry trends, best practices, and emerging technologies in digital analytics to recommend innovative solutions and enhance digital capabilities

Why we love working here:

• We are a values‑led organisation, we Create opportunity, Pursue excellence, Achieve together
• The people: you'll work with like‑minded and talented colleagues who aspire to be the best
• Our members: they are at the heart of everything that we do.
• Hybrid working – a minimum 2 days in the office each week
• Busy, fast paced, and we are passionate about what we do
• Learning & Professional Development opportunities
• We are global and global mindsets are encouraged

About Us:

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We are values‑based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

Apply Now to submit your application for this opportunity.

To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers