CRO Expert Coach

SHE-com Pty; Gold Coast City; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Community events

Job summary

SHE-com, an Australian-based community for women in ecommerce, seeks a full-time CRO and UX coaching expert to lead website optimisation coaching for members across Australia. You will audit member sites, deliver coaching calls, and create on-brand CRO content to boost conversions.

The role emphasises teaching, live sessions, and hands-on improvements while empowering female founders to scale their brands. You'll work remotely with a flexible setup, joining a passionate, purpose-driven team that

Qualifications

• This role requires 3+ years in UX, CRO, or website optimisation for product-based ecommerce brands.
• Deep knowledge of funnel behaviour, mobile UX, layout strategy, and site performance metrics.
• You can audit quickly and explain fixes clearly.
• You can teach CRO concepts to beginners and intermediates.
• Comfort on camera and with creating on-brand CRO content.

Responsibilities

• Website Audits: Run detailed CRO audits and provide actionable feedback.
• Coaching Calls: Deliver 1:1 and group coaching on UX/CX, navigation, design, copy, and conversion.
• Live Training: Host sessions on conversion strategies and optimisation frameworks.
• On-Camera Content: Appear across SHE-com platforms as a trusted CRO expert.
• CX & UX Coaching: Guide members through customer journey improvements.
• Funnel Fixes: Improve collection pages, product pages, checkout, and post-purchase flows.
• Copy & Layout Guidance: Provide practical recommendations for immediate impact.
• Resource Creation: Develop templates, checklists, and guides for CRO adoption.

Tools

Hotjar

Google Analytics

Shopify

Klaviyo

Page builders

Job description

Are you ready to join our coaching team?

Be the go-to strategist helping female founders convert more clicks into customers through better websites, smarter UX, and high-converting flows.

SHE-com is your trusted community for women in ecommerce. We’re relatable, real, no fluff, and full of compassion for this journey we’re all on. We’re a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

SHE-com

An Australian-based community headquartered on the Gold Coast, designed by and for women in ecommerce. We provide coaching programs, events, retreats, and conferences to empower female entrepreneurs at every stage of their journey.

Our founder

Lisa Jones, a multi-million-dollar brand owner, created SHE-com to support the rapidly growing wave of female-led ecommerce businesses across Australia. Seeing their potential and the lack of tailored resources, Lisa built a space to empower these women to succeed.

What we offer

SHE-com supports start-ups, scale-ups, and multi-million-dollar businesses with mentoring, training, awards, networking, live events, and curated tools. We provide the resources they need to focus on scaling and thriving in their industries.

Our community

By 2025, our community will connect over 75,000 female founders who collectively generate hundreds of millions of dollars in revenue, solidifying SHE-com as Australia’s leading network for women in ecommerce.

Full-Time, salaried coaching role

About the role:

You are a conversion-obsessed expert with a sharp eye for UX and website experience. You’ve spent the last 3+ years deep in the trenches of successful ecommerce brands, running audits, optimising product pages, improving user flows, and lifting conversion rates. You don’t just know what a good site looks like—you know why it converts.

You understand mobile-first behaviour. You can spot the leaks in a funnel in minutes. You’ve worked with heatmaps, scroll tracking, and A/B tests. You know how to turn customer confusion into clarity with better copy, smarter layouts, and intentional design.

You’re also confident on camera. Whether reviewing websites live, delivering content modules, or jumping on stories to break down CRO tips, you love sharing your knowledge. You’re excited to become one of the faces of SHE-com’s coaching team.

Most importantly, you genuinely care about helping female founders succeed. You’re energised by their wins and passionate about turning traffic into tangible results.

The opportunity:

This isn’t just a behind-the-scenes optimisation role. You’ll be leading SHE-com’s website and CRO coaching. You’ll guide members through audits, host coaching calls, provide feedback in real-time, and show up as one of our social media experts.

If you’ve spent years lifting conversion rates for ecommerce brands and you’re ready to use that expertise to help hundreds of women build better websites, this is your moment.

What you'll do:

• Website Audits: Run detailed CRO audits for member websites, identifying conversion blockers and giving clear, actionable feedback
• Coaching Calls: Deliver 1:1 and group coaching sessions focused on improving UX, CX, navigation, design, copy, and conversion
• Live Training: Host regular sessions on conversion strategies, website best practices, and optimisation frameworks
• On-Camera Content: Appear on camera across social platforms and inside our programs as a trusted face of website optimisation
• CX & UX Coaching: Help members understand their customer’s journey and make strategic site improvements
• Funnel Fixes: Teach members how to improve collection pages, product pages, checkout flows, and post-purchase experiences
• Copy & Layout Guidance: Give practical, easy-to-implement suggestions that make immediate impact
• Resource Creation: Contribute templates, checklists, and guides that help members implement CRO techniques fast

Why this role is different:

• Big Impact: You’re helping hundreds of women turn website traffic into sales every single day
• Creative and Strategic: You’ll use your CRO brain and your teaching skills to build better outcomes for real brands
• Visibility: You’ll be one of the faces of our coaching team, recognised and valued by our community
• Remote Flexibility: Work from anywhere while being part of a connected, purpose-led team
• Growth Trajectory: This is a high-impact role with potential to grow into leadership across our coaching programs
• Community Access: Join a team of expert coaches, attend live events around Australia, and be fully immersed in the ecommerce world

What we're looking for:

• Ecommerce Experience: At least 3 years working in UX, CRO, or website optimisation for product-based ecommerce brands
• Conversion Expertise: Deep knowledge of funnel behaviour, mobile UX, on-page layout strategy, and site performance metrics
• Auditing Skills: You can identify CRO issues in minutes and explain the fixes clearly and simply
• On-Camera Confidence: You’re ready to show up regularly across SHE-com content, confidently sharing your expertise
• Teaching Ability: You can simplify CRO concepts for beginner and intermediate ecommerce founders
• Tools Proficiency: Familiar with tools like Hotjar, Google Analytics, Shopify, Klaviyo, page builders, and basic split testing
• Mission-Driven: You care about supporting women to grow their brands and see measurable progress
• Full-Time Role: This is a full-time, salaried position

What success looks like:

• Members see increased conversion rates, better site performance, and fewer abandoned carts
• You’ve created a set of go-to CRO frameworks used across our Academy and Scale programs
• You’re a visible expert in the SHE-com community, delivering content and coaching that members rave about
• You’ve helped hundreds of female founders feel more confident in their websites and see real results
• You bring fresh strategies, positive energy, and expert-level support to our team

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.