CRM Strategy Lead: HubSpot & AI Innovation

affix

Melbourne

On-site

AUD 120,000 - 190,000

Full time

8 hours ago

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Job summary

DUAL Australia & New Zealand is seeking an experienced HubSpot/CRM lead to steer the roadmap, governance and adoption across sales, marketing and broker engagement. You will partner with cross-functional stakeholders, manage external partners and build business cases for new tech investments.

Insurance domain experience is not required; CRM excellence is the priority. Based in Melbourne, this hands-on, strategic role offers influence over the platform and data-driven decision making within a

Qualifications

5+ years' experience managing HubSpot or a comparable CRM.
Advanced knowledge of CRM configuration, workflows, automation, reporting and integrations.
Interest in AI and its practical application within CRM and sales.
Ability to translate business needs into effective technical solutions.
Strong stakeholder management skills and experience driving adoption and change.
Commercial acumen, including the ability to build business cases and secure buy-in.
A proactive mindset and the confidence to identify opportunities and drive improvements.

Responsibilities

Own the HubSpot roadmap and priorities, aligning with sales, marketing and distribution.
Lead a small team and partner with executives to unlock value from the platform.
Build business cases for new technology investments and enhancements.
Champion data quality, reporting and dashboards to inform decisions.
Drive CRM adoption, governance and best practices across the org.
Manage external HubSpot partner and integration improvements.