CRM & Loyalty Strategy Lead

Priceline; Victoria; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Team member discounts

Professional development opportunities

Novated leasing options

Job summary

Wesfarmers Health is seeking an experienced CRM & Loyalty Manager to shape customer and member engagement across Priceline Pharmacy, atomica and Pulse Rewards. Lead the CRM roadmap, loyalty communications and lifecycle programs across email, SMS and owned channels.

Reporting to the Senior Manager Loyalty & CRM, you will drive personalisation, governance and reporting while steering partnerships across Marketing, eCommerce, Data and Technology to deliver growth and improved customer experiences.

Qualifications

• Experience in CRM, loyalty, customer marketing or lifecycle marketing in retail, eCommerce or loyalty programs.
• Strong commercial and analytical mindset; use CRM channels (email and SMS) to influence behavior and drive sales.
• Experience managing CRM platforms and marketing automation (Braze, Insider, Salesforce Marketing Cloud or similar).
• Strong segmentation, personalisation and journey design skills.
• Experience managing CRM technology vendors and platform implementations.

Responsibilities

• Lead customer lifecycle strategy, segmentation, personalisation and journey development.
• Own end-to-end email, SMS and loyalty communications across channels.
• Oversee customer consent strategy and governance for privacy compliance.
• Own CRM performance reporting and optimisation with data-driven insights.
• Lead and develop CRM, campaign and communications teams; partner with Marketing, eCommerce, Data, Technology and Retail Media.
• Manage CRM tech vendors and platform projects.

Skills

CRM & Loyalty

Lifecycle marketing

Email marketing

SMS marketing

Data-driven decisions

Project management

Privacy & data governance

Education

Bachelor degree in Marketing/Business/Commerce

Tools

Braze

Insider

Salesforce Marketing Cloud

Job description

Wesfarmers Health is seeking an experienced CRM & Loyalty Manager to shape customer and member engagement across Priceline Pharmacy, atomica and Pulse Rewards. Lead the CRM roadmap, loyalty communications and lifecycle programs across email, SMS and owned channels.

Reporting to the Senior Manager Loyalty & CRM, you will drive personalisation, governance and reporting while steering partnerships across Marketing, eCommerce, Data and Technology to deliver growth and improved customer experiences.