CRM & Lifecycle Manager

Sharp & Carter; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Sharp & Carter is seeking a senior CRM and lifecycle marketing lead in Sydney to shape consumer growth and engagement. You will design scalable journeys across onboarding, activation, retention and advocacy while building first-party data assets.

This role focuses on developing automation and targeted communications that align with privacy and brand guidelines. You will partner with cross-functional teams including EI, OD marketing and ecommerce to deliver measurable outcomes and drive revenue

Qualifications

• 5+ years experience across CRM, lifecycle marketing, marketing automation or growth marketing.
• Hands-on experience with platforms such as HubSpot, Klaviyo or comparable CRM and automation systems.
• Strong knowledge of audience segmentation, journey mapping and personalisation.
• Experience managing email and SMS campaigns, including campaign calendars and automated workflows.
• Understanding of first-party data, database health, privacy obligations and email marketing compliance.

Responsibilities

• Develop and execute the annual CRM and lifecycle marketing strategy.
• Design and optimise end-to-end consumer journeys.
• Build and manage email, SMS and automated communication programs.
• Develop segmentation frameworks using behavioural, demographic and purchase data.
• Grow and improve the quality of first-party consumer database.
• Develop nurture programs supporting product launches, education, events, advocacy and loyalty.
• Establish CRM reporting and measurement frameworks.
• Analyse engagement, conversion, retention and lifetime-value performance.
• Translate data into practical recommendations and commercial outcomes.
• Work closely with the EI and OD marketing team, e-commerce team and agency partners.
• Ensure communications comply with privacy legislation, email marketing requirements and brand standards.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Segmentation

Data analysis

Stakeholder management

Copywriting & communications

Tools

HubSpot

Klaviyo

Google Analytics

SQL basics

Job description

About the Role

This is a newly refocused role with a key focus on CRM, consumer lifecycle marketing, marketing automation and first-party data growth.

About the Role

This is a newly refocused role with a key focus on CRM, consumer lifecycle marketing, marketing automation and first-party data growth. The successful candidate will build and lead the consumer growth and CRM engagement strategy across the full customer lifecycle, including acquisition, onboarding, product registration, engagement, retention, advocacy, re-engagement and win-back. This is not a role where someone will inherit a mature, finished CRM program. We are looking for someone who is excited by the opportunity to build what comes next, establish the strategy and create scalable consumer journeys and automated communications.

Key Responsibilities

• Develop and execute the annual CRM and lifecycle marketing strategy.
• Design and optimise end-to-end consumer journeys.
• Build and manage email, SMS and automated communication programs.
• Develop segmentation frameworks using behavioural, demographic and purchase data.
• Grow and improve the quality of first-party consumer database.
• Develop nurture programs supporting product launches, product registration, education, events, advocacy and loyalty.
• Establish CRM reporting and measurement frameworks.
• Analyse engagement, conversion, retention and lifetime-value performance.
• Translate data into practical recommendations and commercial outcomes.
• Work closely with the EI and OD marketing team, e-commerce team and agency partners.
• Ensure communications comply with privacy legislation, email marketing requirements and brand standards.

Knowledge, Skills, and Experience

• 5+ years experience across CRM, lifecycle marketing, marketing automation, consumer engagement or growth marketing.
• Demonstrated experience developing lifecycle strategies and automated consumer communication programs.
• Hands-on experience with platforms such as HubSpot, Klaviyo or comparable CRM and automation systems.
• Strong knowledge of audience segmentation, journey mapping and personalisation.
• Experience managing email and SMS campaigns, including campaign calendars and automated workflows.
• Strong analytical capability, including interpreting campaign performance, conversion, engagement and retention data.
• An understanding of first-party data, database health, privacy obligations and email marketing compliance.
• Strong project management and stakeholder influencing skills.
• Commercial and financial acumen, including budget management.
• Excellent written communication, grammar and creative writing capability, with exceptional attention to detail.