CRM Coordinator

Taking Shape Inc.; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Taking Shape is seeking an energetic CRM & Loyalty Specialist to build and deploy targeted email and SMS campaigns that grow customer loyalty. You’ll report to the CRM & Loyalty Manager and help coordinate personalised communications across channels to keep customers engaged.

Responsibilities include scheduling campaigns, analysing performance, and contributing to audience segmentation. A background in fashion retail CRM, and a bachelor’s degree in a related field are preferred; strong data

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Strong grasp of data types, segmentation and confident with tools like Excel or Tableau.
• Hands-on experience in CRM and loyalty programs, ideally in fashion retail.
• Experience with email/SMS campaigns and marketing automation platforms.

Responsibilities

• Build and schedule email, SMS and customised campaigns to surprise and delight customers.
• Produce, schedule and amplify loyalty campaigns, monitoring performance to drive engagement and spend.
• Analyse and report on campaign performance metrics to uncover insights and share findings.
• Participate in audience segmentation strategies based on insights gathered across channels (email, SMS, social, paid media).

Skills

Audience segmentation

Campaign management

Written communication

Education

Bachelor's degree in Marketing, Business, Data Analytics, or a related field

Tools

Salesforce Marketing Cloud

Job description

Taking Shape is a fast growing, dynamic and much loved fashion retailer with a strong presence in both stores and online in Australia and New Zealand. We celebrate curves and want women to feel fabulous about themselves, all day every day

About the role

In this hands-on role, you'll build and deploy targeted email and SMS campaigns that drive customer loyalty and engagement. Reporting to the CRM & Loyalty Manager, you'll be instrumental in coordinating and elevating personalised communications that keep our amazing customers coming back for more.

Your role

• Build and schedule best in class email, SMS and customised campaigns to surprise and delight our customers
• Produce, schedule and amplify loyalty campaigns, monitoring performance to drive engagement and spend
• Analyse and report on regular campaign performance metrics to uncover insights and share findings
• Participate in audience segmentation strategies based on insights gathered across all channels (email, SMS, social, paid media)
• Demonstrated experience using email services / marketing automation platforms such as Salesforce Marketing Cloud
• Hands-on experience in CRM and loyalty programs, ideally in fashion retail
• A Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• Strong grasp of data types, segmentation and confident with tools like Excel or Tableau
• Strong attention to detail, excellent written communication skills

If all this sounds like you and you have a genuine interest in a dynamic fashion forward environment, we'd love to speak to you

Due to the high volume of applicants we receive, please be aware that only shortlisted candidates will be contacted