Personalised Customer Campaigns Coordinator

Baby Bunting Pty; Greater Dandenong; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Training pathways for growth

Employee discount across range

Family discount

Paid parental leave

Annual flu shots

Hybrid working – 3 days in office, 2 W

Dynamic, friendly team environment

Employee Assistance Program

Job summary

Baby Bunting is seeking a Customer Marketing Coordinator to help build personalised communications across email, SMS and web push within the Loyalty team. You’ll work on briefs, content, approvals and timelines, collaborating with Marketing, Digital, Merchandise and Data & Analytics to deliver timely and accurate communications that support commercial goals.

The role is hybrid, offering some office days with the flexibility to work remotely while developing first-hand experience in loyalty and

Qualifications

• Degree in marketing, communications, business or related field.
• 2–3 years’ experience in marketing, CRM or digital communications.
• Exposure to email, SMS or digital campaigns.
• Excellent attention to detail with strong organisation and deadlines.
• Clear written and verbal communication with stakeholders.
• Interest in customer data, campaign performance and personalisation.
• Proactive approach and willingness to learn.
• Ability to work in a fast-paced, changing environment.

Responsibilities

• Build and deliver in-market campaigns across email, SMS and web push.
• Coordinate briefs, content, creative, approvals and timelines.
• Manage communications schedule alongside broader marketing activity.
• Perform quality checks on copy, links, audiences and rendering.
• Support customer segmentation and personalised messaging.
• Monitor results and identify opportunities to improve performance.
• Assist with A/B testing and campaign reporting.
• Support Baby Bunting Family loyalty communications.

Skills

Attention to detail

Written & verbal communication

Customer data & personalisation

Campaign performance

Proactive learning

Fast-paced environment

Education

Marketing/Communications/Business degree

Tools

Salesforce Marketing Cloud

Emarsys

Job description

Customer Marketing Coordinator - Hybrid WFH

The Customer Marketing Coordinator supports the planning, coordination and execution of personalised, connected customer experiences across our 1:1 channels, including email, SMS and web push.

Reporting to the 1:1 Communications Channels Lead, this role coordinates the day-to-day planning, briefing, build,testing, deployment and reporting of these communications — ensuring they are accurate, on time, on brand, aligned to channel best practice and supportcommercial goals.

The role partners with Personalisation and Customer Engagement, Marketing, Digital and Data & Analytics teams, and supports engagement with external vendors and the Merchandise team across marketing campaigns, product, feature and partnership launches, retail media commitments and key growth categories.

The ideal candidate is early in their marketing career and thrives in a fast paced environment.They will have exposure to email, CRM or digital marketing platforms, strong attention to detail and a willingness to learn. Awareness of the Spam Act, compliance and customer data privacy requirements is desirable, along with an interest in customer personalisation.

Work options: Hybrid

The Customer Marketing Coordinator supports the planning, coordination and execution of personalised, connected customer experiences across our 1:1 channels, including email, SMS and web push.

Reporting to the 1:1 Communications Channels Lead, this role coordinates the day-to-day planning, briefing, build,testing, deployment and reporting of these communications — ensuring they are accurate, on time, on brand, aligned to channel best practice and supportcommercial goals.

The role partners with Personalisation and Customer Engagement, Marketing, Digital and Data & Analytics teams, and supports engagement with external vendors and the Merchandise team across marketing campaigns, product, feature and partnership launches, retail media commitments and key growth categories.

The ideal candidate is early in their marketing career and thrives in a fast paced environment.They will have exposure to email, CRM or digital marketing platforms, strong attention to detail and a willingness to learn. Awareness of the Spam Act, compliance and customer data privacy requirements is desirable, along with an interest in customer personalisation.

Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that. We're a growing community dedicated to supporting parents through every step of their journey.
Our purpose? To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.

Your New Role

As our Customer Marketing Coordinator, you’ll help build and deliver personalised communications across email, SMS and web push.

Working within our Loyalty team, you’ll coordinate customer campaigns from brief through to testing, deployment and reporting. You’ll collaborate with Marketing, Digital, Merchandise, Design and Data & Analytics to deliver communications that are relevant, accurate and on time.

Why this role matters

Baby Bunting Family is an important part of our growth, and we’re transforming how we use customer insights and personalisation to create more relevant experiences. You’ll help deliver timely, targeted campaigns that provide value beyond promotions, while gaining firsthand experience within an evolving loyalty and personalisation team.

Like what you hear so far? Here’s what’s ahead of you:

• Build and deliver in-market campaigns across email, SMS and web push

• Coordinate briefs, content, creative, approvals and timelines

• Manage the communications schedule alongside broader marketing activity

• Complete quality checks across copy, links, audiences and rendering

• Support customer segmentation and personalised messaging

• Monitor results and identify opportunities to improve performance

• Assist with A/B testing and campaign reporting

• Support Baby Bunting Family loyalty communications

If you’ve gotten this far, then you're up for the challenge. I'm not going to give you the usual laundry list of requirements, but this stuff is pretty much essential:

• A degree in marketing, communications, business or a related field

• Around two to three years’ experience in marketing, CRM or digital communications

• Exposure to delivering email, SMS or digital campaigns

• Excellent attention to detail with strong organisation skills and the ability to manage competing deadlines

• Clear written and verbal communication skills with confidence working with different stakeholders

• An interest in customer data, campaign performance and personalisation

• A proactive approach and willingness to learn

• The ability to work effectively in a fast-paced and changing environment

It would be nice, but not essential, if you also come with:

·An interest in using AI tools to improve marketing workflow

·Exposure to Salesforce Marketing Cloud, Emarsys or a similar platform

·Knowledge of the Spam Act, customer privacy and marketing compliance

·Experience with segmentation, reporting or A/B testing

WHAT’S IN IT FOR YOU… ✨

We're accelerating our growth across Australia and New Zealand – when we grow, you grow! 📈

🌱 Training pathways designed to encourage personal growth and professional development

🛍️ Employee discount – enjoy great savings across our range

👨👩👧👦 Family discount to support the people who matter most

👶 Paid parental leave for both primary and secondary carers

💉 Annual flu shots to help keep you healthy

🏡 Hybrid working – 3 days in the office, 2 days from home for better balance

🤝 A dynamic, friendly team environment where you’ll be challenged and supported to achieve personal and business goals

💬 Access to our Employee Assistance Program for additional wellbeing support

Please note;

• Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check.
• Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.

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